Effective Marketing Management
Using Merchandising and Financial Strategies for Retail Success
by Andrea L. Weeks
ISBN: 087005743X
ISBN-13: 9780870057434
Format: Paperback
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Bibliographic Details
Publisher: Fairchild Books Published date: 1991 Size: 8.75 x 11.25 inches Weight: 1.55 pounds Pages: 288
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Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success
Madelyn Perenchio; Dorothy A. Metcalfe; Editor-Andrea L. Weeks; Contributor-Veronica Miller Mordaunt
Fairchild Books & Visuals, 1991-06. Paperback. Like New. LIKE NEW - Tight and solid, looks almost new. Some light highlighting or writing. Textbook. 100% Money Back Guarantee on all Items. We ship DAILY with free delivery confirmation. Choose expedited for FAST delivery. We believe in providing accurate grading on used books and excellent customer service. Five Star Seller with thousands of satisfied customers... buy with confidence. ( more information)
Offered by Chronicles Bookstore (United States)
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