When You Are the Headline
Managing a Major News Story
by Robert B. Irvine
ISBN: 0870949268
ISBN-13: 9780870949265
Format: Hardcover
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Bibliographic Details
Publisher: McGraw-Hill
Published date: 1987
Publisher's Notes
Shows how to develop a crisis management plan, looks at how businesses and the government have handled the press, and stresses the importance of having a limited number of spokespersons.
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When You Are the Headline: Managing a Major News Story
Robert B. Irvine
Richard D Irwin. Used - Very Good. Published: . Hardcover. Dust jacket: Good. 100% Satisfaction Guaranteed! Very Good condition, showing little signs of wear. BINDING IS HARDCOVER; Some rubbing on cover. Cover has some wear on edges. ( more information)
Offered by Experienced Books LLC (United States)
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When You Are the Headline : Managing a Major News Story
Irvine, Robert B
Homewood, Illinois: Dow Jones-Irwin, 1987 Bright, shiny, clean, square, and tight. Sharp corners. The Dust Jacket would also be FINE but for a crease to the corner of the front inner flap. No chips. No tears. No owner's name or bookplate. No remainder mark. Pages are fresh and crisp -- probably never read. No underlining. No highlighting. No margin notes. Illustrated with 16 pages of photos. List of chapter notes/sources. Index. Bound in the original gray boards, lettered in bright gold over maroon spine panels. From the Dust Jacket: "WHEN YOU ARE THE HEADLINE is essential reading for executives, line managers, and public relations professionals who will have to deal with the news media in the midst of a breaking news story. Based on first-hand experiences of the author and others involved in news stories that were the focus of worldwide attention, the book provides practical suggestions for managing a major news story." Includes case histories with examples of what was done right and what went wrong in news management of the Reagan administration's Iran-Contra arms scandal; the Challenger Space Shuttle explosion; the Bhopal chemical plant tragedy; the implantation of Barney Clark's artificial heart, etc. Hard Cover. Fine condition./Near Fine dust jacket.. 8vo. xxi, 333pp.. ( more information)
Offered by About Books (United States)
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