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Inside the Tornado
Marketing Strategies from Silicon Valley's Cutting Edge
by Geoffrey A. Moore
ISBN: 0887307655
ISBN-13: 9780887307652
Format: Hardcover
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Media Reviews
"'Inside The Tornado' is a must-read for start-up cowboys with delusions of Pixar grandeur, as well as aww-just-one-more-button developers and their reengineer-till-ya-puke overlords in the nice offices upstairs. Moore makes it fun to learn why you're zapping aliens with a Sega control pad instead of one from 3DO." -- Chris Clark
-- Wired
Bibliographic Details
Publisher: Harpercollins
Published date: 1995
Edition: 1th edition
Size: 6.5 x 9.75 inches
Weight: 1.2 pounds
Pages: 244
Publisher's Notes
In this title the author provides high-tech companies and entrepreneurs with crucial insights into how to adjust strategies within the tornado phase of market development, and how to target opportunities before the competition does.
Other Editions
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Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge
Geoffrey A. Moore
Collins. Used - Good. Published: 1995. Hardcover.1st ed. Dust jacket: Good. 100% Satisfaction Guaranteed! Good condition, showing modest signs of wear. BINDING IS HARDCOVER; Some rubbing on cover.Minor small bends/tears to edges of dust jacket. ( more information) Offered by Experienced Books LLC (United States)
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Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge
Geoffrey A. Moore
Collins. Used - Good. 100% Money Back Guarantee. Shipped daily. Over one million satisfied book lovers read with Experienced Books. 1995. Hardcover. 1st ed. Good condition, showing modest signs of wear. Dust jacket: Good. ( more information) Offered by Experienced Books LLC (United States)
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6)
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Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge
Geoffrey A. Moore
Collins. Used - Good. 100% Money Back Guarantee. Shipped daily. Over one million satisfied book lovers read with Experienced Books. 1995. Hardcover. 1st ed. Good condition, showing modest signs of wear. Minor small bends/tears to edges of dust jacket. Some rubbing on cover. Dust jacket: Good. ( more information) Offered by Experienced Books LLC (United States)
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7)
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Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge
Geoffrey A. Moore
Collins. Used - Good. 100% Money Back Guarantee. Shipped daily. Over one million satisfied book lovers read with Experienced Books. 1995. Hardcover. 1st ed. Good condition, showing modest signs of wear. BINDING IS HARDCOVER; Minor small bends/tears to edges of dust jacket. Some rubbing on cover. Dust jacket: Good. ( more information) Offered by Experienced Books LLC (United States)
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8)
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Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge
Geoffrey A. Moore
Collins. Used - Good. 100% Money Back Guarantee. Shipped daily. Over one million satisfied book lovers read with Experienced Books. 1995. Hardcover. 1st ed. Good condition, showing modest signs of wear. BINDING IS HARDCOVER; Previous owner's name or address or stamp on front end paper or inside front cover. Some aging/yellowing of text pages. Minor small bends/tears to edges of dust jacket. Price or other sticker on dust jacket. Dust jacket: Good. ( more information) Offered by Experienced Books LLC (United States)
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9)
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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
Geoffrey A. Moore
Collins. Used - Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy! ( more information) Offered by Better World Books (United States)
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12)
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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
Moore, Geoffrey A
Collins. Hardcover. 0887307655 Previous Owners name inside cover, Remainder Marks, (mark on outside edge of book)Hardcover,Very Good condition.With Dust Cover, some minor edgewear,could have initials, penciled or ink marks inside cover or the title page no marks on the reading pages, Good, tight readable copy with typical reading wear,May have Price sticker on cover . Very Good. ( more information) Offered by Magikal Journeys Books, Inc. (United States)
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14)
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Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge
Moore, Geoffrey A
New York, NY, U. S. A.: HarperInformation, 1995. NEAR FINE hardcover, light bump to bottom edge, otherwise AS NEW. NEAR FINE jacket, surface lightly rubbed, small impression on back bottom edge and spine ruffling, no tears, shiny. Interior clean. Computer industry marketing stategies. BE512343. 26th Print. Hard Cover. Near Fine/Near Fine. 8vo - over 7¾" - 9¾". ( more information) Offered by BookCollector.net (United States)
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16)
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Inside the Tornado
Moore, Geoffrey A
HarperBusiness, 1995. Very good in good dust jacket.. First edition.. Hard cover. Very Good/Good. ( more information) Offered by Williams Books (United States)
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25)
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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
Geoffrey A. Moore
Collins, 1995-10-25. Very Good. Hardcover. Very Good/2006-10-23. Cloth spine hardcover with dust jacket, Copr. 1995, First Edition. Inside the Tornado reaches out to companies beyond high-tech who are in technology-enabled or leveraged businesses, where the same market dynamics apply: publishing and broadcasting, banking and finance, healthcare, as well as entertainment, retail, where market forces are driving rapid innovation and new leaders are appearing overnight.(From book description.) Book is in excellent condition; all pages are clean, binding is tight, dust jacket is glossy. ( more information) Offered by Home Business Publications (United States)
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26)
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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
Moore, Geoffrey A
Collins. Hardcover. 0887307655 *100% Money Back Guarantee if you are not completely satisfied with your book. *Including your shipping and handling charge and you can KEEP THE BOOK! FREE UPGRADE to Expedited Shipping on all items $19.99 or greater. Just choose standard shipping- we'll take care of the rest. If there is ever any reason you cannot give us a 5 star rating please email us before posting so we can make things right. FREE Delivery Confirmation and Tracking Number from the USPS with EVERY ORDER. Buy with confidence. Same Day Shipping. . Fine. ( more information) Offered by Books_For_Less_2008 (United States)
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27)
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Inside The Tornado Marketing Strategies from Silicon Valley's Cutting Edge
Geoffrey A. Moore
New York: Harper Business, 1995 Cloth Spine Only. Very Good/Very Good. 7th Printing. Private Press. 8vo - over 7¾" - 9¾" tall. ISBN: 0-88730-765-5. A very good very clean read copy in bright dust jacket business investments marketin g how to. ( more information) Offered by Woodbridge Books & Music, LLC (United States)
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28)
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Inside the Tornado
Moore, Geoffrey A
New York: HarperCollins Publishers. 1995. Stated 1st Edition. Hard Cover. Good. Very Good jacket. 8vo-over 7 3/4"-9 3/4" tall 243 pgs. Interior- Flawless. The boards and DJ are well preserved w/ only light signs of use. ( more information) Offered by Once Upon a Time Books (United States)
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35)
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Inside The Tornado
No Illustrator, Moore
New York: HarperBusiness, 1995. Hardcover. Very Good/Very Good. DUST JACKET WITH TEXT. BLUE HALF-CLOTH COVER. INTERIOR PAGES CLEAN, BRIGHT AND TIGHT. ( more information) Offered by Mybooklocator (United States)
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36)
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Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge
FREE SHIPPING
Moore, Geoffrey A
New York, New York, U.S.A.: HarperInformation, 1995. BOOK IS TIGHT WITH NO MARKINGS, LATER PRINTING, DJ HAS SOME RUBBING AND CURLING ALONG THE EDGES,. First Edition. Hard Cover. Very Good/Very Good. 8vo - over 7¾" - 9¾" tall. ( more information) Offered by GENE "THE BOOK PEDDLER" (United States)
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37)
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Inside The Tornado
, Moore
New York: Harper Business, 1995. 3rd Printing. Paperback. Good. EX-LIBRARY EXPECTED MARKINGS AND ATTACHMENTS. INTERIOR PAGES CLEAN, BRIGHT AND TIGHT. ( more information) Offered by Mybooklocator (United States)
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38)
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Inside the Tornado Marketing Strategies from Silicon Valley's Cutting Edge
Moore, Geoffrey A
Collins. Very Good in Very Good dust jacket. 1995. 1st Edition; 12th Printing. Hardcover. 0887307655 . Former owner's name on first endpaper. Grease pencil price on inside cover. ; 0.97 x 9.54 x 6.42 Inches; "The chasm is where high-tech fortunes are lost... the tornado is where they are made."-- Steve Jobs, Founder & CEO, Next Computer, Inc. <P> <UL><LI>Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hyper-growth markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning and organizational leadership. </P><P><LI>Moore's most startling lesson is: "As markets move from stage to stage in the Life Cycle, the winning strategy does not just change -- it actually reverses the prior strategy. The very skills that you've just perfected become your biggest liabilities; and if you can't put them aside to acquire new ones, then you're in for tough times." </P><P><LI>As challenging as this lesson is to apply, Moore leads the way. Using actual examples of cutting-edge firms, he applies the Life Cycle model to all aspects of managing a market-focused business strategy, including how to manage people effectively through each phase of the cycle. There are significant management implications: Chasm-crossers who love the customer intimacy of niches may rebel against the depersonalizing power of the tornado; tornado managers who relish the gales of hyper-growth may resist the inevitable return to the niche, in the guise of mass customization, once the rush to the new paradigm subsides. </P><P><LI>All industries relying on technology -- not just computer hardware, software and telecommunications, but entertainment, publishing, broadcasting, banking, insurance, health care, aerospace, defense, utilities, pharmaceuticals and retail -- must master Moore's lessons to see the year 2000. If you are marketing technology-based products or managing the people who do, then you will find yourself <I>Inside the Tornado</I>.</UL> . ( more information) Offered by Dana Books (United States)
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40)
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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
Geoffrey A. Moore
Collins, 1995-10-25. Hardcover. Very Good/Very Good. *** Hardcover in Very Good/Very Good condition. Binding tight, pages clean. No previous owner names. Light jacket edgewear and slight denting to bottom of spine. *** ( more information) Offered by Top Shelf Books (United States)
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42)
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Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge
Moore, Geoffrey A
New York, New York, U.S.A.: Harperbusiness, 1995. "The Chasm is where many high-tech fortunes have been lost...the Tornado is where many have been made." - Steve Jobs. 1st Edition, 13th Printing. Half-Cloth. Fine/Nr Fine. 8vo - over 7¾" - 9¾" Tall. ( more information) Offered by The Book Faire (United States)
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43)
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Inside The Tornado
No Illustrations, Moore
New York: Harperbusiness, 1995. 13th Printing 1996. Hardcover. Very Good/Very Good. BRODART DUST JACKET. BLUE HALF - CLOTH COVER. INTERIOR PAGES CLEAN, BRIGHT AND TIGHT. ( more information) Offered by Mybooklocator (United States)
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45)
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Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge
Moore, Geoffrey A
New York, NY, U.S.A.: HarperInformation, 1995. How to capitalize on the profit-rich niches and hyper-growth mass markets. Jacket has very slight edgewear. Text is clean & unmarked, binding is tight.. First Edition. Hard Cover. Fine/Fine. 8vo - over 7¾" - 9¾" Tall. ( more information) Offered by Top Notch books (United States)
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47)
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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
Moore, Geoffrey A
New York, New York, U.S.A.: Collins. Hardcover. 0887307655 From the author if crossing the chasm. 'The chasm is where many high-tech fortunes have been lost...the Tornado is where many have been made'. Very nice copy. 244 Pages . Fine. 1995. ( more information) Offered by M Godding Ltd (United Kingdom)
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