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How Hits Happen
Forecasting Predictability in a Chaotic Marketplace
by Winslow Farrell
ISBN: 0887309070
ISBN-13: 9780887309076
Format: Hardcover
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Summary
Farrell encourages managers to craft business successes by studying behavior patterns in simulated environments. By applying the science of complexity-the study of the behavior of artificial systems that are created to mimic natural systems-managers can better understand the principles that drive consumer demand.
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Bibliographic Details
Publisher: Harpercollins
Published date: 1998
Size: 6 x 8.5 inches
Weight: 0.9 pounds
Pages: 236
Publisher's Notes
In How Hits Happen, Winslow Farrell offers a breakthrough approach to uncovering the hidden patterns behind hits. Applying complexity theory - the science that examines the interactions of various factors in complex systems - to modern business problems, How Hits Happen reveals how the actions of synthetic customers shed light on consumer behavior in the natural world. How Hits Happen turns the findings of this technology into a practical, accessible guide to consumer behavior for businesspeople everywhere, from marketing managers to management consultants, strategic planners to small-business owners.
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How Hits Happen: Forecasting Predictability in a Chaotic Marketplace
Winslow Farrell
Collins. Used - Good. Published: . Hardcover. Dust jacket: Good. 100% Satisfaction Guaranteed! Good condition, showing modest signs of wear. BINDING IS HARDCOVER; Minor small bends/tears to edges of dust jacket. Some rubbing on cover. ( more information) Offered by Experienced Books LLC (United States)
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2)
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How Hits Happen : Forecasting Predictability in a Chaotic Marketplace
Winslow Farrell
Collins. Used - Good. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers! Your purchase benefits world literacy! ( more information) Offered by Better World Books (United States)
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3)
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How Hits Happen: Forecasting Predictability in a Chaotic Marketplace
Farrell, Winslow
New York, NY, U.S.A.: HarperInformation, 1998. NEAR FINE hardcover, light bump top corner, remainder mark on bottom edge. Otherwise AS NEW, appears UNREAD. NEAR FINE jacket, shiny, light ruffling bottom spine. Business marketing. BE513781.. Hard Cover. Near Fine/Near Fine. 8vo - over 7¾" - 9¾". Remainder. ( more information) Offered by BookCollector.net (United States)
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6)
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How Hits Happen : Forecasting Predictability in a Chaotic Marketplace
Farrell, Winslow
HarperInformation, 1998. Hard Back. Very Good. GRS-1 States First Edition. This book is almost, just not quite as good as new. While it is not "brand new" I have seen many brand new books in brick & morter bookstores that are more "shopworn" than this book. ( more information) Offered by Agape books (United States)
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7)
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How Hits Happen : Forecasting Predictability in a Chaotic Marketplace
Farrell, Winslow
New York, NY, U.S.A.: HarperInformation, 1998. Clean, tight copy. No writings or markings. Not an Ex-Library Book. Jacket: Very Good/Price Not Clipped. Number Line: 10 9 8 7 6 5 4 3 2. 236 Pages. Measures 5-3/4 By 8-1/2. Indexed.. Hard Cover. Very Good. ( more information) Offered by JP's Books and Beyond (United States)
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8)
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How Hits Happen : Forecasting Predictability in a Chaotic Marketplace
Farrell, Winslow
New York, NY, U.S.A.: HarperInformation, 1998. Clean, tight copy. No writings or markings. Not an Ex-Library Book. Jacket: Very Good/Price Not Clipped. Stated 1st Edition (10987654321). 236 Pages. Measures 5-3/4 By 8-1/2. Indexed.. Hard Cover. Very Good. ( more information) Offered by JP's Books and Beyond (United States)
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10)
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How Hits Happen: Forecasting Predictability in a Chaotic Marketplace
Farrell, Winslow
New York, New York, U.S.A.: HarperCollins Publishers, Inc., 1998. "Applying complexity theory-the science that examines the interactions of various factors in complex systems-to modern business problems, HOW HITS HAPPEN reveals how the actions of synthetic customers shed light on consumer behavior in the natural world. These computer-generated 'consumers' embody quirks and contradictions, motivations, and behaviors that uncannnily resemble our own." This book has 236 pages.. ISBN: 0-88730-907-0. First Edition {First Printing}. Hard Cover. Fine/Fine. 8vo - over 7¾" - 9¾" tall. BUSINESS FORECASTING CONSUMER BEHAVIOR MARKETING. ( more information) Offered by Glued To The Tube Books (United States)
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11)
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HOW HITS HAPPEN: Forecasting Predictability in a Chaotic Marketplace
Farrell, Winslow
New York, NY, U.S.A.: Harper Collins Publishers, Inc., 1998. Fine, unread copy, in fine, mylar-protected dust jacket.. ISBN: 0887309070. First Edition, First Printing. Hard Cover. Fine/Fine. 8vo - over 7¾" - 9¾" tall. BUSINESS FORECASTING CONSUMER BEHAVIOR MARKETING RESEARCH STRATEGIC PLANNING ECONOMICS SYSTEMS. ( more information) Offered by Joe Staats, Bookseller (United States)
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12)
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How Hits Happen: Forecasting Predictability in a Chaotic Marketplace
Farrell, Winslow
New York, New York, U.S.A.: HarperBusiness, 1998. 236 pages with index, light wear. ISBN: 0887309070. Hardcover. Very Good/Very Good. 8vo - over 4¾" - 9¾" tall. Chapter book. BUSINESS FORECASTING CONSUMER BEHAVIOR MARKETING. ( more information) Offered by Highway Book Shop (Canada)
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