The Formula for Successful Marketing
by Ralph Mroz
ISBN: 0932238513
ISBN-13: 9780932238511
Format: Paperback
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Bibliographic Details
Publisher: John Wiley & Sons Inc
Published date: 1990
Size: 7 x 9 inches
Weight: 0.45 pounds
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This paperback book is invaluable as a guide for readers interested in learning the principles of marketing. Readers can personalize the material by adding notes and comments and utilizing the dynamic online resources, allowing them to learn about marketing in an exciting and real-life manner. Topics covered in this “workbook” include: understanding marketing and the marketing process (managing profitable customer relationships); developing marketing opportunities and strategies (managing marketing information, consumer and business markets, consumer and business buying behavior); developing the marketing mix (product, service, branding, and pricing strategies); managing marketing (creating competitive advantage); and the global marketplace. This activebook is perfect for the marketing manager, department head, or other marketing personnel; its comprehensive appendices make this a perfect reference for the office or home.
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