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Stock photo. Cover may not represent actual copy or condition available. Persuasive Online Copywriting How to Take Your Words to the Bank by N ; Jeffrey Eisenberg ; Lisa T. Davis ISBN: 0971476993 ISBN-13: 9780971476998 Format: Paperback Customer Reviews Be the first to review this book! Bibliographic Details Publisher: Wizard Academy Pr Published date: 2002 Size: 6.25 x 9.25 inches Weight: 0.6 pounds Pages: 176 Similar books Web Catalog Cookbook by Cliff Allen As companies increasingly want to display their products and services on the Web, this book provides them with the advice, tools, and templates they will need to create an effective Web catalog. "Web Catalog Cookbook" answers questions and gives suggestions for topics like catalog size, multimedia applications, commerce applications, Web server software and more. The CD-ROM contains commercial catalog software and artwork. Asp in a Nutshell by A. Keyton Weissinger This detailed reference contains all the information Web developers need to create effective Active Server Pages (ASP) applications. It focuses on how features are used in a real application and highlights little-known or undocumented aspects, enabling even experienced developers to advance their ASP applications to new levels. Absolute Beginner's Guide to Creating Web Pages by Todd Stauffer The Complete Idiot's Guide to Online Marketing by William Eager How to use valuable online data to obtain more business is the subject of this guide from an electronic communications expert and editor of several trade magazines. Eager shares secrets for using e-mail, newsgroups and forums to get the marketing message across, explains the latest demographics of the online world, and presents case studies of successful Internet marketing campaigns. Php & Mysql for Dummies by Janet Valade This is an introductory level book that provides the essential information needed to enable users to build common Web database applications. The book is directed toward users who know HTML and have created static Web pages, but no prior experience with programming or database design or use is required. PHP and MySQL For Dummies contains all the information necessary to create a simple Web database or fully functional E-commerce Web site. ABOUT THE CD-ROM Includes a CD-ROM with PHP, MySQL, and Apache software, sample Web applications from the book, code samples, and other useful utilities. ABOUT THE TECHNOLOGY PHP is a server side scripting language that is well adapted to connecting HTML based Web pages to a backend database to create dynamic content. My SQL is a relational database management system. PHP and MySQL are often used together when Web applications require a backend database. PHP and MySQL are both free, open source software that runs on both Windows and Linux operating systems. A strength of PHP is its ability to access databases easily. MySQL is a fast database, ideal for Web site use. This makes PHP and MySQL a pair that is ideal for developing Web database applications. The user can quickly learn both PHP and MySQL without prior experience with programming or database use. ABOUT THE AUDIENCE PHP and MySQL are open source and free, which in the current budget minded business environment has increased its popularity and expanded its use. PHP is enjoying a recent popularity explosion due to its association with Linux and the market-leading Apache Web server (for which PHP is now an "official" module). Over 7 million unique domain names now use PHP as an Apache module. According to statistics on the PHP.net site they receive over 13 million page views per month. The MySQL.com site has over 10 million page views per month.

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