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Navigating the Marketplace
Growth Strategies for Your Business
by Wayne Lovern ; Anna Lovern
ISBN: 1555714587
ISBN-13: 9781555714581
Format: Paperback
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Bibliographic Details
Publisher: McGraw-Hill
Published date: 1998
Size: 7.75 x 10.25 inches
Weight: 1.6 pounds
Pages: 302
Publisher's Notes
Book one, the competitive strategy book, offers a number of defensive business models that can be adopted, copied or modified to fit a particular business and solve competitive problems. Book two contains fourteen strategies that guarantee increased sales and profits. Each model contains a competitive strategy that will lessen the impact of a competitor's action by helping to target and highly satisfy one specific type of customer. Shows how to increase sales and profits to make the business a success. The Loverns show small business managers how to carve out a market position while limiting the effectiveness of competitors. In detail, they explain how a different mix of products, services, personnel skills, and images can be used to trigger sales to five different types of customers. They focus on building a solid business with loyal customers, then introduce a multi-step growth system to help managers find all their opportunities to increase sales and profits.
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Navigating the Marketplace: Growth Strategies for Your Business
Lovern, Wayne; Lovern, Anna; Bookworld Services Oasis Pr
Irvine, California, U.S.A.: Entrepreneur Pr, 1998 Fine + to As new condition softcover book. Has BOMC stamped on the bottom edge of the book. . The pages are crisp, clean, bright, white, notation and defect free. The binding is tight and the book is square. The cover is clean and shiny . 302 pages including the index. . The book appears to be unused. . Trade Paperback. Fine/No Jacket. 8vo - over 7¾" - 9¾" tall. ( more information) Offered by JPollard Bookseller (United States)
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