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Manage For Profit, Not For Market Share
A Guide to Greater Profits In Highly Contested Markets
by Frank Luby ; Frank F. Bilstein
ISBN: 1591395267
ISBN-13: 9781591395263
Format: Hardcover
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Bibliographic Details
Publisher: Perseus Distribution Services Published date: 2006 Size: 6.5 x 9.5 inches Weight: 1.18 pounds Pages: 232
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Manage for profit, not for share; a guide to greater profitability in no-growth markets
Simon, Hermann et al
Harvard Bus. School Press, 2006. Hardbound. New Book. Hardbound. Simon is founder of a marketing consultant firm in Germany; Bilstein and Luby are with the Boston office of the same firm. Drawing on their extensive consultant work, they urge managers and executives in mature markets to undertake a renewed and forceful commitment to profit rather than obsessing with market share. Following an overview of the reasoning behind their position, they lay out a four- phase program--changing your mindset, getting the right data and information, pursuing profit opportunities, and protecting profit--designed to achieve peak profit performance. (©2006 Book News, Inc., Portland, OR) ( more information) Offered by Gulls Nest Books (United States)
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