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Trading Up

The New American Luxury

by Michael Silverstein ; John Butman ; Neil Fiske

ISBN: 1591840139
ISBN-13: 9781591840138
Format: Hardcover

Summary

Two retail consultants identified a trend--middle class Americans are choosing to purchase upmarket brand items and skimping on other purchases. In this book, the consultants explore the roots of this trend and the emotional factors behind making the choice to buy luxury goods. Many consumer anecdotes illustrating their theories are provided.

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Bibliographic Details

Publisher: Penguin USA
Published date: 2003
Size: 5.75 x 9.25 inches
Weight: 1.35 pounds
Pages: 320

Publisher's Notes

Citing a rise in discretionary income among middle-market consumers, a guide on how businesses can profit from middle-market revenues reveals what motivates customers, identifies accessible luxury items, and shares the success stories of several "New Luxury" companies. First serial, Harvard Business Review.

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Trading Up: The New American Luxury

Michael Silverstein

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