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Product Strategy for High-Technology Companies
Accelerating Your Business to Web Speed
by Michael E. McGrath
ISBN: 0071362460
ISBN-13: 9780071362467
Format: Hardcover
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Bibliographic Details
Publisher: McGraw-Hill
Published date: 2000
Edition: 2nd edition
Size: 6.25 x 9.25 inches
Weight: 1.55 pounds
Pages: 378
Publisher's Notes
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
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