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E-Strategy, Pure and Simple
Connecting Your Internet Strategy to Your Business Strategy
by Michel Robert ; Bernard Racine ; Robert Michel
ISBN: 0071371788
ISBN-13: 9780071371780
Format: Hardcover
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Bibliographic Details
Publisher: McGraw-Hill
Published date: 2000
Size: 6.5 x 9.5 inches
Weight: 1 pounds
Pages: 173
Publisher's Notes
Senior managers know that the Internet demands new business strategies. But for many of these executives, much about the Internet and e-commerce remains enigmatic. This important new book by strategy guru Michel Robert demystifies the Internet for executives and provides a comprehensive framework for developing Internet strategies that dovetail with an organization’s overall business strategy.
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E-Strategy, Pure and Simple : Connecting Your Internet Strategy to Your Business Strategy
Robert, Michel; Racine, Bernard
New York, NY, U.S.A.: McGraw-Hill Trade, 2000. 1st printing. Blue buckram with gilt stamped spine lettering. viii, 173p Includes index. Top fore corners bumped. Spine is straight & sound. Text block tight. No P/O ID. Pages are clean & unmarked. Unclipped DJ. Senior managers know that the Internet demands new business strategies. But for many of these executives, much about the Internet and e-commerce remains enigmatic. This important new book by strategy guru Michel Robert demystifies the Internet for executives and provides a comprehensive framework for developing Internet strategies that dovetail with an organization's overall business strategy. . ISBN: 0071371788. First Edition. Buckram. Very Good/Very Good. 8vo - over 7¾" - 9¾" tall. ELECTRONIC COMMERCE STRATEGIC PLANNING BUSINESS ECONOMICS SYSTEMS E SEE ALSO COMPUTERS. ( more information)
Offered by Frisco Trade Co. (United States)
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