Turnaround

The New Ford Motor Company

by Robert L. Shook

ISBN: 0139320628
ISBN-13: 9780139320620
Format: Hardcover

Customer Reviews

Bibliographic Details

Publisher: Simon & Schuster
Published date: 1990
Edition: 1th edition

Publisher's Notes

Traces the decline and resurgence of the Ford Motor Company, detailing how the firm rebounded from a $3.3 billion loss in the early 1980s to become one of the most profitable and well-run companies in the world.

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Turnaround: The New Ford Motor Company

Shook, Robert L

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