Relationship Marketing
Successful Strategies for the Age of the Customer
by Regis McKenna
ISBN: 0201567695
ISBN-13: 9780201567694
Format: Hardcover
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Bibliographic Details
Publisher: Perseus Books Group
Published date: 1991
Size: 6.25 x 9.5 inches
Weight: 1.05 pounds
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Relationship Marketing, Successful Strategies for the Age of the Customer
McKenna, Regis
Reading, MA: Addison Wesley, 1991. GOOD hardcover, binding tight, boards clean, no wear. Ink margin notes, otherwise clean. VERY GOOD jacket, shiny, light surface crease down back, small water stain top front edge. Marketing for age groups. BE405022. 1st Print. Hard Cover. Good/Very Good. ( more information)
Offered by BookCollector.net (United States)
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Relationship Marketing: Successful Strategies for the Age of the Customer
Mckenna, Regis
Reading, Massachusetts: Addison-Wesley Publishing Company, 1991. "While defining the market-driven company, McKenna puts a fresh light on dynamic positioning, customer dialogues, and qualitative research-concepts he has developed during his 30 years in marketing. RELATIONSHIP MARKETING is spiced with lively stories from companies as diverse as Godiva Chocolatier and Eveready, as well as from all the major high-tech businesses." This book has 242 pages.. ISBN: 0-201-56769-5. Sixth Printing. Trade Paperback. Very Good/No Jacket. 8vo - over 7¾" - 9¾" tall. CUSTOMER RELATIONS HIGH TECHNOLOGY MARKETING BUSINESS ECONOMICS SERVICE GENERAL. ( more information)
Offered by Glued To The Tube Books (United States)
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Relationship Marketing: Successful Strategies for the Age of the Customer
Mckenna, Regis
Reading, Massachusetts: Addison-Wesley Publishing Company, 1991. "While defining the market-driven company, McKenna puts a fresh light on dynamic positioning, customer dialogues, and qualitative research-concepts he has developed during his 30 years in marketing. RELATIONSHIP MARKETING is spiced with lively stories from companies as diverse as Godiva Chocolatier and Eveready, as well as from all the major high-tech businesses." This book has 242 pages and is illustrated.. ISBN: 0-201-56769-5. First Printing. Hard Cover. Fine/Fine. 8vo - over 7¾" - 9¾" tall. CUSTOMER RELATIONS HIGH TECHNOLOGY MARKETING BUSINESS ECONOMICS SERVICE GENERAL. ( more information)
Offered by Glued To The Tube Books (United States)
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12)
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RELATIONSHIP MARKETING: Successful Strategies for the Age of the Customer
McKenna, Regis
Reading: Addison-Wesley, 1991. Focuses on building crucial relationships that help a company dominate the market in the Age of the Customer. Contents are clean, bright, and tightly bound in bright boards with very slight bottom corner bumps. Jacket is crisp and bright with minor rub and a tiny dent at front hinge.. First Edition, First Printing. Hard Cover. Very Good/Very Good. 8vo - over 7¾" - 9¾" tall. ( more information)
Offered by FRIESEN'S BOOKS ONLINE (United States)
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14)
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Relationship Marketing: Successful Strategies for the Age of the Customer
Regis McKenna
Addison Wesley Publishing Company, 1991-11. Hardcover. New. BRAND NEW Hardcover with a solid binding in excellent condition; We are a small hard working operation who understand that the economy is tough and every penny counts, shop with us for low prices, quality merchandise, fast shipping, and first-class customer service ( more information)
Offered by Spell Binding Books (United States)
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15)
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Relationship Marketing: Successful Strategies for the Age of the Customer
McKenna, Regis
CA: Addison Wesley Publishing Company, 1991. New in New jacket New in New jacket New in new dust jacket. As New/As New: A Very Nice copy Sewn binding. Paper over boards. 242 p. Audience: General/trade. 'Powerful Ideas that should reshape conventional marketing strategy for decades to come. ". ISBN: 0201567695. First edition. Stated 1st, Nov. 1991. Hard cover. New/New. ( more information)
Offered by the Possible Dream company (United States)
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16)
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Relationship Marketing: Successful Strategies for the Age of the Customer
McKenna, Regis
CA: Addison Wesley Publishing Company, 1991. New in New jacket New in New jacket New in New jacket New in new dust jacket. As New/As New: A Very Nice copy Sewn binding. Paper over boards. 242 p. Audience: General/trade. 'Powerful Ideas that should reshape conventional marketing strategy for decades to come. ". ISBN: 0201567695. First edition. Stated 1st, Nov. 1991. Hard cover. New/New. ( more information)
Offered by the Possible Dream company (United States)
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Relationship Marketing
McKenna, Regis
Boston, MA, U.S.A.: Addison-Wesley Longman, Incorporated, 1991 Good in Good jacket Good in Good jacket Previous owner's name on fep, pages are clean and intact, GREAT BOOK!. 1st. Hard Cover. Good/Good. ( more information)
Offered by Midwest Book Company (United States)
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