This is a beautifully presented collection of twenty-eight articles and essays, elegantly introduced and filled with important neologisms all contributing to clarity.
A writer and consultant to the UN's Commission on World Culture investigates the influence techniques of the hidden persuaders--in the media, politics, and business--who are making more and more of people's decisions.
In 1954, psychologist Leon Festinger developed a theory called cognitive dissonance: the feeling of psychological discomfort produced by the combined presence of two thoughts that do not follow from one another. Festinger proposed that people will say or do almost anything to reduce that discomfort. The elegance of this theory has inspired psychologists over the past four decades. To this day, cognitive dissonance is one of the most widely accepted psychological theories. COGNITIVE DISSONANCE documents the ongoing debates, studies, developments, and controversies sparked by Festinger's groundbreaking theory.
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