Summary
This study examines the effects of television commercials on more than 200 students from rural Missouri schools and offers suggestions as to what this means for culture.
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Bibliographic Details
Publisher: Praeger Pub Text
Published date: 1996
Size: 6.25 x 9.5 inches
Weight: 1.2 pounds
Pages: 210
Publisher's Notes
What happens when kids are held captive to an endless stream of MTV-like television commercials? Armed with a tape recorder, Fox, a language and literacy researcher, spent two years interviewing over 200 students in rural Missouri schools. Why? Because more than eight million students in 40% of America's schools watch TV commercials as part of Channel One's broadcast every day. Students "read" commercials far more often than they read Romeo and Juliet. These ads now constitute America's only national curriculum. In this groundbreaking study, Fox explores how these commercials affect kids' thinking, language, and behavior.
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