The Second Curve
Managing the Velocity of Change
by J. Ian Morrison ; Ian Morrison
ISBN: 0345405412
ISBN-13: 9780345405418
Format: Hardcover
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Media Reviews
"Ian Morrison provides the reader with astonishing information on the dramatic changes taking place." -- Soren Gyll
-- Wall Street Journal
"For any business person, this book is a must."
Bibliographic Details
Publisher: Ballantine Books Published date: 1996 Edition: 1th edition Size: 6.75 x 10 inches Weight: 1.2 pounds Pages: 272
Publisher's Notes
Offering an innovative approach to coping with change in the business world, the president of The Institute for the Future explains how to adapt traditional business and corporate practices to new consumers, new markets, and new technologies.
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The book delivers battle-tested advice for crafting retail plans that work, executing them systematically and aggressively, generating genuine customer loyalty, and innovating to keep your brand fresh, year after year. The lessons herein can mean the difference between success and failure. So whether you're opening your first store or you are an "old hand" in retail, don't just read this book—live by it. © Copyright Pearson Education. All rights reserved.
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The Second Curve
Morrison, Ian
Ballantine Books, 1996. The business world is undergoing a profound revolution as the new millennium inches closer, and one of the best assessments of its implications and possibilities comes from Institute for the Future president Ian Morrison in his The Second Curve: Managing the Velocity of Change. This thoughtful work advances one simple yet striking concept: business leaders must stop focusing on the short-term and start planning for the long run. Making the most of current profits is the first curve in business, Morrison writes; shifts in technology and the marketplace signify the second. Understanding how these critical changes develop and knowing what they mean, he contends, will help business leaders make the necessary leap from one to the other. 1A-R7-C3. First Edition Stated NL with 1. Hardcover. New/New DJ. ( more information)
Offered by Keeper of the Page (United States)
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The Second Curve: Managing the Velocity of Change
Morrison, J. Ian; Morrison, Ian
Westminster, Maryland, U.S.A.: Ballantine Books, 1996. Hardcover. 1996 Ballantine Books, 1st Edition. As New condition inside and out, appears unread. DJ, Very Good, sticker on back. All books Wrapped and placed in cardboard to prevent damage in shipping. INSURANCE INCL.. ISBN: 0345405412. 1st Edition. Hardcover. As New/Very Good. ( more information)
Offered by Good Idea`s Media (United States)
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Second Curve: Managing the Velocity of Change
Morrison, J. Ian
Westminster, Maryland, U.S.A.: Ballantine Books. 1996. First Edition. Hard Cover. 0345405412 . Minimal wear along edges of dustjacket & cover, cover corners bent, pages clean & bright. . ( more information)
Offered by Hill Country Traders (United States)
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The Second Curve
Ian Morrison
Ballantine Books. Used - Very Good. 100% Money Back Guarantee. Shipped daily. Over one million satisfied book lovers read with Experienced Books. 1996. Hardcover. 1st. Very Good condition, showing little signs of wear. Dust jacket: good. ( more information)
Offered by Experienced Books LLC (United States)
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The Second Curve
Morrison, Ian
Ballantine Books. Trade PaperBack. 0345405412 A good reading copy only. 1996 Ballantine Books Trade PaperBack . Good. 1996. ( more information)
Offered by Seashellbooks.com, Inc. (United States)
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The Second Curve
Morrison, Ian
Ballantine Books. Hardcover. 0345405412 A wonderful copy with some minor edgewear to the cover. Dust Jacket has some edgewear present. 1996 Ballantine Books Hard Cover . Very Good. 1996. ( more information)
Offered by Seashellbooks.com, Inc. (United States)
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The Second Curve
Morrison, Ian
Ballantine Books. Hardcover. 0345405412 A former library book with the usual identifiers in a protective glossy dust jacket covering. Dust Jacket has some edgewear present. 1996 Ballantine Books Hard Cover . Very Good. 1996. ( more information)
Offered by Seashellbooks.com, Inc. (United States)
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The Second Curve
Ian Morrison
Ballantine Books. Used - Good. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers! Your purchase benefits world literacy! ( more information)
Offered by Better World Books (United States)
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The Second Curve
Ian Morrison
Ballantine Books. Used - Very Good. Former Library book. Ex-Library treatments are present, but restricted to the exterior of a removable mylar jacket. There may be a card pocket on the free-fly paper. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Shipped to over one million happy customers! Your purchase benefits world literacy! ( more information)
Offered by Better World Books (United States)
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The Second Curve: Managing the Velocity of Change
Morrison, J. Ian; Morrison, Ian
NY: Ballantine Books, 1996. AS NEW hardcover, AS NEW jacket, appears UNREAD, clean. How to anticipate the pace of business change, organization, management trends. BE504157. 1st Print. Hard Cover. As New/As New. 8vo - over 7¾" - 9¾". ( more information)
Offered by BookCollector.net (United States)
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The Second Curve (Qty: 2)
Morrison, Ian
Ballantine Books. Hardcover. 0345405412 First Edition. Very Good Condition, just minor general wear to item, very clean inside. . Very Good. ( more information)
Offered by FatCityBooks.com (United States)
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The Second Curve
Ian Morrison
Ballantine Books, 1996-01-15. Hardcover. Fine/Near Fine. likely unread,mild edgewear to the dust jacket,no tears or chips to the DJ, interior clean and bright, binding tight likely unread, ( more information)
Offered by R&R Books (United States)
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The Second Curve
Morrison, Ian
New York, NY, U.S.A.: Ballantine, 1996. Light blue boards quarter bound in dark blue cloth with gilt lettering on spine. Bottom corners are bumped, DJ has been wet but only shows on the inside of DJ.. First Edition. Hard Cover. Good/Good. 8vo - over 7¾" - 9¾" tall. ( more information)
Offered by The Book Press (United States)
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The Second Curve: Managing the Velocity of Change
Morrison, J. Ian; Morrison, Ian
Westminster, Maryland, U.S.A.: Ballantine Books, 1996 Tight binding with negligible shelf wear. Upper edge of block soiled. DJ very lightly bumped and soiled.. First Edition. Hard Cover. As New/Fine. 8vo - over 7¾" - 9¾" tall. ( more information)
Offered by Somewhere Else Coffeehouse and Bookstore (United States)
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The Second Curve
Morrison, Ian
Ballantine Books. Hardcover. 0345405412 First Edition, First Printing Hardback In Dustjacket New - Why Pay Collectible Prices For A First Edition, I Sell Them For Reasonable Prices!!! . New. ( more information)
Offered by MediaBazaar (United States)
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The Second Curve
IAN MORRISON
Ballantine Books. Used - Very Good. Dust Jacket Condition: VERY GOOD ( more information)
Offered by Wonder Book (United States)
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The Second Curve
Ian Morrison
Ballantine Books, 1996-01-15. First Edition. Hardcover. VERY GOOD/VERY GOOD. Very Good Hardcover in Very Good Dustjacket.First Edition. Minor Edgewear. No remainder mark. ( more information)
Offered by Groovybookman (United States)
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The Second Curve : Managing the Velocity of Change
Morrison, Ian; Schmid, G
New York, NY, U.S.A.: Ballantine Books, 1996 a solid copy, AS NEW ; ---------- SATISFACTION GUARANTEED --------- ALL ORDERS SHIPPED PROMPTLY ------ ALL DUSTJACKETS ARE COVERED WITH NEW CLEAR MYLAR PROTECTOR -----. Stated First Edition. Hard Cover. Fine Hardback/Fine Dustjacket. 6 x 9". ( more information)
Offered by P. C. Schmidt, Bookseller (United States)
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The Second Curve : Managing the Velocity of Change
Morrison, Ian
New York, NY, U.S.A.: Ballantine Books, 1996. "In THE SECOND CURVE, Ian Morrison creates a revolutionary new business model that can be used no matter what the market upheaval. His theory is deceptively simple: You must ride the first curve-a company's traditional business carried out in a familiar corporate climate-to the all-important second curve." This book has 272 pages.. ISBN: 0-345-40541-2. First Edition. Hard Cover. Fine/Fine. 8vo - over 7¾" - 9¾" tall. ORGANIZATIONAL CHANGE BUSINESS ECONOMICS BEHAVIOR. ( more information)
Offered by Glued To The Tube Books (United States)
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The Second Curve : Managing the Velocity of Change
Morrison, Ian
New York, NY, U.S.A.: Ballantine Books, 1996. "In THE SECOND CURVE, Ian Morrison creates a revolutionary new business model that can be used no matter what the market upheaval. His theory is deceptively simple: You must ride the first curve-a company's traditional business carried out in a familiar corporate climate-to the all-important second curve." This book has 272 pages.. ISBN: 0-345-40541-2. First Edition. Hard Cover. Fine/Fine. 8vo - over 7¾" - 9¾" tall. ORGANIZATIONAL CHANGE BUSINESS ECONOMICS BEHAVIOR. ( more information)
Offered by Glued To The Tube Books (United States)
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Second Curve: Managing the Velocity of Change (HC/DJ)
Morrison, J. Ian; Morrison, Ian
Westminster, Maryland, U.S.A.: Ballantine Books, 1996. Tight Binding, Light cosmetic wear , square, edges and spine crisp, UNMarked Text , protective boards and Dust Jacket ** ** OLD RANCH BOOKS: A Family Operated Bookstore Online Since '99 **. First Edition Stated. Hard Cover. Near Fine/Near Fine. ( more information)
Offered by OLD RANCH BOOKS (A Family Bookstore Online Since '99) (United States)
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The Second Curve
Morrison, Ian
N.Y, N.Y.: Ballantine Books. Hardcover. 0345405412 Near Fine . Fine. 1996. ( more information)
Offered by Serendipity Books (United States)
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The Second Curve : Managing the Velocity of Change
Morrison, Ian; Schmid, G
Ballantine, 1996. Pages bright, clean, unmarked. Binding firm.. ISBN: 0345405412. First Edition. Hard Cover. Mildly Edgeworn/Mildly Edgeworn Dust Jacket. Management Corporate Planning Culture ORGANIZATIONAL CHANGE BUSINESS ECONOMICS BEHAVIOR. ( more information)
Offered by Books Do Furnish A Room (United States)
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The Second Curve
Morrison, Ian
Morristown, PA, USA: Ballantine Books, 1996. Hardcover. Very Good/Good+. 10 x 6.75 x 1.25. "Nice Tight Clean copy ! Jacket has 1 small tear. 272 pages. . ISBN: 0345405412. ( more information)
Offered by BookScene (United States)
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The Second Curve, Managing the Velocity of Change
Morrison, Ian
New York: Ballantine Books, 1996. 1996. Hard Cover. Very Good. Hard Cover. Very Good/Very Good. First Edition. 8vo - over 7 3/4" - 9 3/4" tall. ISBN:0-345-40541-2. 272 pages. Interior - near-flawless condition w/ a small amount of pencil underlining on a few pages. The boards and spine, as well as the DJ, are well-preserved w/ only a very small amount of edgewear. ( more information)
Offered by Once Upon a Time Books (United States)
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THE SECOND CURVE: MANAGING THE VELOCITY OF CHANGE
Morrison, J. Ian; Morrison, Ian
Westminster, MD: Ballantine Books, 1996. Hard Cover. As New/As New. 8vo - over 7¾ - 9¾Tall. The book discusses how you must ride the first curve, a company's traditional business carried out in a familiar corporate climate, to the all-important second curve, the growth curve to increased profitability. The pages are clean and tight with no markings in the book. Remainder mark. ( more information)
Offered by Empire Booksellers (United States)
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The Second Curve
Morrison, Ian
Ballantine Books. Hardcover. 0345405412 unread 1st printing no marks same day ship . New. ( more information)
Offered by audbooks (United States)
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THE SECOND CURVE
Morrison, Ian
New York: Ballantine, 1996. First Edition. Hardcover. F/F, signed by author on title page. octavo. Managing the velocity of change ( more information)
Offered by May Day Books (United States)
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Second Curve
Morrison, Ian, and Schmid, G, and Morrison, J Ian
Ballantine Books, 1996. Sewn binding. Cloth over boards. 272 p. Audience: General/trade. Hard cover. Stated 1st printing. Dust jacket shows light wear along edges. Hard cover book is in excellent condition. . ISBN: 0345405412. ( more information)
Offered by Antiquarian Toy and Book Shoppe (United States)
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The Second Curve
, Morrison
New York: Ballantine Books, 1996. First Printing. Hardcover. Very Good/Very Good. EX-LIBRARY EXPECTED MARKINGS AND ATTACHMENTS. ILLUSTRATED DUST JACKET. INTERIOR PAGES HAVE LIGHT FINGERING TO MARGINS. ( more information)
Offered by Mybooklocator (United States)
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The Second Curve
Morrison, Ian
Ballantine Books. Hardcover. 0345405412 First edition. Fine in near fine dust jacket that has one closed tear to rear panel. ...Experience, Quality, Value.... . Fine. ( more information)
Offered by Robinson Street Books (United States)
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The Second Curve [Hardcover] by Morrison, Ian
Ian Morrison
Ballantine Books, 1996-01-15. Hardcover. Very Good. Very Good in Very Good dust jacket...In dust jacket. Signed by author. PAGES CLEAN, CRISP & TIGHT! ! Very little wear to either book or DJ SIGNED BY AUTHOR! ! ! Very light spotting to page edge...Sewn binding. Cloth over boards. 272 p. Audience: General/trade....Hardcover...Ballantine Books...1996...First Edition ( more information)
Offered by Matt Avery Books (United States)
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Second Curve: Managing the Velocity of Change
Morrison, J. Ian; Morrison, Ian
Westminster, Maryland, U.S.A.: Ballantine Books, 1996 Anticipate the paceof change, identify your company's new direction, know when to jump onto the second curve. Ex-library. Dustjacket in mylar.. Hard Cover. Very Good/Very Good. Ex-Library. ( more information)
Offered by Memory Keepers (United States)
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The Second Curve : Managing the Velocity of Change
Morrison, Ian; Schmid, G
New York, NY, U.S.A.: Ballantine Books, 1996. Book has one very slightly bumped corner, its only fault. Clean, straight and tight. The dustjacket is slightly rubbed at extremities else clean and straight. Now in acid-free Brodart.. First Printing. Cloth w/boards. Fine/Fine. 8vo - over 7¾" - 9¾" tall. ( more information)
Offered by Athena's Book Shop (United States)
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The Second Curve: Managing the Velocity of Change
Morrison, J. Ian
New York, N. Y.: Ballantine Books, 1996. Anticpate the pace of change, identify your company's new direction, and know when to jump onto the second curve.. First Edition. Half-Cloth. Fine/Nr Fine. 8vo - over 7¾" - 9¾" Tall. ( more information)
Offered by The Book Faire (United States)
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The Second Curve: Managing the Velocity of Change
Morrison, Ian
Ballantine Books, 1996. FINE DJ FINE. Anticipate the pace of change, identify your company's new direction, know when to jump onto the second curve.. ISBN: 0-345-40541-2. First Edition Stated. Hard Cover. Fine/Fine. BUSINESS. ( more information)
Offered by A Street Books (United States)
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46)
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The Second Curve Managing The Velocity Of Change
Morrison, Ian
New York, NY: Ballantine Books Like New/Like New!. 1996. 1st Edition 1st Printing Size=6.5"x9.5" Hard Cover w/Dust Jacket 272pgs(Index) Clean, tight & bright. No ink names, tears, chips, foxing etc. Price unclipped. ISBN 0345405412 Keywords: Business, Management. ( more information)
Offered by Ed Conroy Bookseller - edconroybooks.com (United States)
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The Second Curve: Managing the Velocity of Change
Morrison, J. Ian; Morrison, Ian
Westminster, Maryland, U.S.A.: Ballantine Books, 1996. Pages are tight, bright & clean. Binding very firm and straight, sewn signatures. Board edges and corners unworn. Jacket in crystal-clear polyester protector. If needed for reference, research, analysis, application or just enjoyment this is the one, a satisfying copy.. Stated First Edition. Cloth Spine Hard Cover. Very Good Plus/Near Fine Price Intact. 9 1/2 X 6 1/2. ( more information)
Offered by Charles E. Peck (United States)
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48)
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The Second Curve: Managing the Velocity of Change
Morrison, J. Ian; Morrison, Ian
Westminster, Maryland, U.S.A.: Ballantine Books, 1996. Blue hardcover w/gilt lettering. First edition. Book in VG condition - would be higher if not for random highlighting to text. Covers clean. Binding solid. Jacket w/very light edgewear. Unclipped.Solid and clean. Signed by author to title page. 272 pp.. Signed by Author. First Edition. Hard Cover. Very Good/Very Good. 8vo - over 7¾" - 9¾" tall. ( more information)
Offered by Eastburn Books (United States)
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THE SECOND CURVE: Managing the Velocity of Change
Morrison, J. Ian; Morrison, Ian
Westminster, Maryland, U.S.A.: Ballantine Books, 1996. FIRST EDITIION FIRST PRINTING. Hard Cover. FINE/FINE. 66. This is a NEW copy of an excellent book! As is DJ! ! ! The'second curve" is the wave of the future for business, to be ridden with the "first wave. " A company's traditional operations procedure. 8vo - over 7¾" - 9¾" tall. ( more information)
Offered by A P Books (United States)
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SECOND CURVE MANAGING THE VELOCITY OF CHANGE
Morrison, Ian
New York: Ballantine Books. Near Fine in Near Fine dust jacket. 1996. First Edition. Hardcover. A lovely clean, tight hardly opened copy with a similar unclipped dust wrapper. ; 8vo; 272. pp . ( more information)
Offered by Luis Porretta Fine Arts (Canada)
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The Second Curve
Morrison, Ian
Ballantine Books. Hardcover. 0345405412 HARDBACK - VGC. Dust Jacket has light wear, book is like new. **FIRST EDITION - COLLECTIBLE **. We gladly accept APO/FPO Orders. Del Confirmation on all US Orders. . Very Good. First Ed.. ( more information)
Offered by Sheri's Book Treasures (United States)
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The second curve : managing the velocity of change
J. Ian Morrison
Ballantine Books, 1996. 1st ed. Hardcover. Used-Like New. Publisher: Ballantine Books (Trd) Date of Publication: January 15, 1996 Binding: Hardcover Edition: First Edition Condition: Collectible; Like New. ( more information)
Offered by Live Oak Books (United States)
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54)
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The Second Curve
Morrison, Ian
Ballantine Books. Hardcover. 0345405412 SIGNED by author first edition. Like new, clean and tight. Not ex-library. No remainder mark. Presents well in new dust jacket protector. . Fine. ( more information)
Offered by TenBestBooks (United States)
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