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The Second Curve
by J. Ian Morrison ; Ian Morrison
ISBN: 0345407881
ISBN-13: 9780345407887
Format: Paperback
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Media Reviews
"Ian Morrison provides the reader with astonishing information on the dramatic changes taking place." -- Soren Gyll
-- Wall Street Journal
"For any business person, this book is a must."
Bibliographic Details
Publisher: Ballantine Books
Published date: 1997
Size: 5.5 x 8.25 inches
Weight: 0.55 pounds
Publisher's Notes
"A REAL EYE OPENER . . . THE FUTURE IS GROWTH AND THAT GROWTH IS ON THE SECOND CURVE."--George Harvey, Chairman, President, and CEO Pitney Bowes, Inc. In The Second Curve, Ian Morrison creates a revolutionary new business model that can be used no matter what the market upheaval. His theory is deceptively simple: you must ride the first curve--a company's traditional business carried out in a familiar corporate climate--to the all-important second curve. The second curve is the future--the new technologies, new consumers, and new markets that companies must command to survive and thrive. In the many companies Morrison profiles, leaders have learned to master both the first and second curves, to anticipate the rate and pace of change, to know when and how to jump from the first curve to the second, and whether and when to play both. This book sets forth all the crucial strategies and explains how businesses can apply them to rapidly changing situations."In a highly readable manner, Ian Morrison has pinpointed the key strategic problems facing our company and many others. His broad-ranging examples and insightful analyses are relevant throughout our organization."--Peter Bury, President and CEO Cable and Wireless Innovations, Inc."This is a book for anyone trying to figure out how to make money on the Internet, what country to invest in, or how to earn profits beyond the next fiscal year."--World Business
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1)
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Second Curve
Morrison, Ian
Very good. Book is clean, crisp and tight. Gently used ex-library copy. ( more information) Offered by Glen Ayre Fine Books (United States)
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2)
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Second Curve
Ian Morrison
Ballantine Books. Used - Good. 1997 Paperback. Shows some signs of wear, and may have some markings on the inside. Your purchase benefits NCFL's Hurricane Relief Effort! ( more information) Offered by Better World Books (United States)
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3)
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The Second Curve
Morrison, I.; Scmid, G
New York, NY, U. S. A.: Ballantine Books, 1997. AS NEW trade paperback, shiny, appears UNREAD. Business management. BE613257. 1st Print. Paperback. As New. 8vo - over 7¾" - 9¾". ( more information) Offered by BookCollector.net (United States)
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4)
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Second Curve
Morrison, Ian
Ballantine Books, 1997-05-13. Paperback. Very Good/No Jacket. ( more information) Offered by Page Master Used Books (United States)
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5)
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Second Curve
Ian Morrison
Ballantine Books, 1997-05-13. Paperback. Like New Condition. No Creasing. No Marks. ( more information) Offered by M6Group (United States)
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6)
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Second Curve
Ian Morrison
Ballantine Books. Used - Good. 100% Money Back Guarantee. Shipped daily. Over one million satisfied book lovers read with Experienced Books. 1997. Softcover. Good condition, showing modest signs of wear. ( more information) Offered by Experienced Books LLC (United States)
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7)
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The Second Curve
Morrison, J. Ian; Morrison, Ian
Westminster, Maryland, U.S.A.: Ballantine Books, 1997. ISBN: 0345407881. Trade Paperback. Fine. ( more information) Offered by CARLO BARONCINI (United States)
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8)
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The Second Curve
Morrison, I
Ballantine, 1996. Mildly edgeworn.. ISBN: 0345407881. Trade Paperback. Pages Clean, Binding Firm.. Business. Markets. Technology.. ( more information) Offered by Books Do Furnish A Room (United States)
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9)
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Second Curve
Ian Morrison
Ballantine Books, 1997-05-13. Paperback. New. New softcover book in very good condition, clean and tightly bound. Slight shelfwear. Ships next business day from Oklahoma. ( more information) Offered by Abbyz Attic (United States)
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10)
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SECOND CURVE
MORRISON, IAN
BALLANTINE/FAWCETT. TRADE PAPERBACK. GOOD CONDITION. ( more information) Offered by Montclair Book Center (United States)
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11)
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The Second Curve
Ian Morrison
Ballentine Books, 1997. Softcover. Business; How to command new technologies, new consumers, and new markets. (272 Pgs.) BOOK NEAR MINT ( more information) Offered by 2ndHandBooks.com (United States)
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12)
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The Second Curve
No Illustrations, Morrison
New York: Ballantine Books, 1996. 1st Printing. Paperback. Very Good/No Jacket. DECORATIVE PAPERBACK COVER. INTERIOR PAGES CLEAN, BRIGHT AND TIGHT. ( more information) Offered by Mybooklocator (United States)
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13)
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Second Curve: How to Command new technologies, new consumers, & new markets
Morrison, Ian
New York, NY, U.S.A.: Ballantine Publishing Group, 1997. 272 pages with index, sel. biblio. 2 copies available.. ISBN: 0345407881. Trade Paperback. Very Good. 8vo - over 7¾" - 9¾" tall. NEW TECHNOLOGY CONSUMERS NEW MARKETS SUCCESS. ( more information) Offered by Highway Book Shop (Canada)
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Price: CAD $12.00
($10.85)
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14)
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Second Curve
Morrison, Ian, and Schmid, G, and Morrison, J Ian
Ballantine Books, 1997 Trade paperback. Very Good. Very good. No dust jacket as issued. Signed by author. signed to stu best wishes ian morrison Trade paperback (US). Glued binding. 288 p. Audience: General/trade.. ( more information) Offered by Red Rover Do Over (United States)
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15)
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Second Curve
Morrison, Ian
Ballantine Books. PAPERBACK. 0345407881 New with very slight shelf wear from time on shelf (like you'd see at a major chain). We ship daily, provide personalized customer service and want you to have a great experience purchasing from us. Thank you for your consideration. . New. ( more information) Offered by BennettBooksLtd (United States)
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