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The End of Detroit
How the Big Three Lost Their Grip on the American Car Market
by Micheline Maynard
ISBN: 0385507690
ISBN-13: 9780385507691
Format: Hardcover
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Summary
In THE END OF DETROIT, the author argues that U.S. manufacturers missed a critical chance in the 1990s to win back the market for American-made cars. American manufacturers left themselves vulnerable to outpacing by foreign carmakers, she asserts, by putting too much emphasis on the high-profit SUV and truck markets. She also discusses the greater innovation and superior strategies that helped these foreign interests take the lead.
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Bibliographic Details
Publisher: Bantam Dell Pub Group
Published date: 2003
Edition: 1th edition
Size: 6.5 x 9.75 inches
Weight: 1.4 pounds
Pages: 327
Publisher's Notes
An in-depth, hard-hitting account of the mistakes, miscalculations and myopia that have doomed America’s automobile industry.
In the 1990s, Detroit’s Big Three automobile companies were riding high. The introduction of the minivan and the SUV had revitalized the industry, and it was widely believed that Detroit had miraculously overcome the threat of foreign imports and regained its ascendant position. As Micheline Maynard makes brilliantly clear in THE END OF DETROIT, however, the traditional American car industry was, in fact, headed for disaster.
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The End of Detroit
Maynard, Micheline
New York: Currency Doubleday, 2003 VG/VG. Book is tight and clean. In like new condition. DJ has small tear on top corner. How the big three lost their grip on the american car market.. First Edition. Hard Cover. Very Good/Very Good. 8vo - over 7¾" - 9¾" tall. ( more information)
Offered by The Bookshelf (United States)
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The End of Detroit
Maynard, Micheline
Doubleday Business. New; May have light shelf wear and ink mark (remainder mark) on outer edge. SATISFACTION GUARANTEED! 2003. Hardcover. 336 pages; 1 . ( more information)
Offered by E & A DISCOUNT (United States)
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