Stock photo. Cover may not represent actual copy or condition available.
Building a Mail Order Business
A Complete Manual for Success
by William A. Cohen
ISBN: 0471520829
ISBN-13: 9780471520825
Format: Hardcover
|
Customer Reviews
Review this book!
Bibliographic Details
Publisher: John Wiley & Sons Inc Published date: 1991 Edition: 3rd edition Size: 6.5 x 9.25 inches Weight: 2.15 pounds
Publisher's Notes
Covers professional ethics, product selection, advertising, marketing plans, direct mail, telemarketing, ad copy, catalogs, and record keeping.
Similar books

Mail Order Selling
by Irving Burstiner
Serious about getting started in the mail order business?
|
|
Ready to buy this book?
Below are all of the copies of 9780471520825 we currently have available for purchase, sorted by lowest price first. If you would like to refine your search, use the advanced options in the search box above.
|
|
3)
|
Building a Mail Order Business: A Complete Manual for Success
William A. Cohen
[ Edition: third ]. Fair Condition. Publisher: John Wiley & Sons Pub Date: 6/1/1991 Binding: Hardcover Pages: 608 [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Torn pages: NO ] [ Broken Seams: NO ] ( more information)
Offered by BookHolders (United States)
|
|
|
4)
|
Building a Mail Order Business: A Complete Manual for Success
William A. Cohen
New York: John Wiley & Sons, 1991. Book: As New. Jacket: Very good. 584 pages clean and bright, binding tight. "The author gives you a complete blueprint to starting a mail order business in the 90s and making it grow. It is explained in a detailed, logical fashion, and provides numerous examples that show you step-by-step how to do it...". Third Edition. Hard Cover. As New/Very Good. Illus. by Illustrated. 8vo - over 7¾" - 9¾" tall. Mail Order Business. ( more information)
Offered by M C Books (United States)
|
|
|
5)
|
Building a Mail Order Business: a Complete Manual for Success
Cohen, William A
New York: John Wiley & Sons, Incorporated, 1991. VERY GOOD hardcover, top corners lightly bumped, otherwise AS NEW. VERY GOOD jacket, light ruffling at top corners, shiny, no tears. Interior pages APPEAR UNREAD. Mail order busines, . Legal aspects, product selection, copy and graphic preparation, list selection, marketing (TV-radio-print). 584 pps. BE203683.. 3rd Edition. Hard Cover. Very Good/Very Good. 8vo - over 7¾" - 9¾". ( more information)
Offered by BookCollector.net (United States)
|
|
|
9)
|
Building a Mail Order Business
Cohen, William A
New York, NY: John Wiley & Sons, 1991 [S] Third print of third edition. VG/G. Gray cloth over boards with red lettering to spine. Sun fading to d.j. at spine. Light edgewear and crinkling to d.j. in poly cover. . Reprint. Hard Cover. Very Good/Good. 8vo - over 7¾" - 9¾" tall. ( more information)
Offered by ALCON Books (United States)
|
|
|
10)
|
BUILDING A MAIL ORDER BUSINESS, THIRD EDITION A Complete Manual for Success
Cohen, William A
NY: John Wiley & Sons. Near Fine in Very Good+ dust jacket; Binding and contents are almost like new. Very minor wear on clean, complete dust jacket. c. 1991. Third Edition; Second Printing. Hardcover. Tan boards, bright metallic-red lettering. Index. Scores of b/w illustratio ns (photos, drawings, charts, figures) . BUSINESS. Gives a complete blueprint to starting a mail order business and making it grow. Covers every aspect of selling through the mail, from the basics to the latest methodologies and tools for increasing sales. Nothing is overlooked, from getting started to legal aspects, product selection, copywriting, preparing graphics and printing, protecting yourself from competition, preparing a marketing plan, and advertising through magazines, radio, television and direct mail. New chapters on telemarketing and using the computer in mail order. ; 9-1/4"Tall; 584 pages . ( more information)
Offered by VELMA CLINTON BOOKS (United States)
|
|
|