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The Direct Marketer's Workbook by Herman Holtz ISBN: 0471830666 ISBN-13: 9780471830665 Format: Hardcover Customer Reviews Review this book! Bibliographic Details Publisher: John Wiley & Sons Inc Published date: 1986 Publisher's Notes Gives advice on copy writing, shows how to plan and evaluate direct-mail offers, and compares in house and rented mailing lists. Other Editions Hardcover - John Wiley & Sons Inc (1986) - from $1.50 Paperback - John Wiley & Sons Inc (1986) - from $1.00 Similar books The Ultimate Marketing Plan by Dan S. Kennedy Advertising, Promotion, And Other Aspects of Integrated Marketing Communications by Terence A. Shimp No B.S. Direct Marketing by Dan S. Kennedy Radical secrets of direct marketing players Commonsense Direct Marketing by Drayton Bird In an updated edition of this acclaimed volume, international direct marketing expert Drayton Bird shares the secrets of direct mail success and offers the insights that only three decades of experience can provide. Packed with examples and illustrations from dozens of companies around the world, the author shows how to: - Get and keep customers - Create sales packages and offers that sell - Select the right products and services for a direct marketing campaign - Track and evaluate results Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications by Terence A. Shimp

Ready to buy this book? [30 Day Return Guarantee] Below are all of the copies of 9780471830665 we currently have available for purchase, sorted by lowest price first. If you would like to refine your search, use the advanced options in the search box above. 1) The Direct Marketer's Workbook Herman Holtz John Wiley & Sons. Used - Good. 1986 Hardcover. Shows some signs of wear, and may have some markings on the inside. Your purchase benefits Room to Read! (more information) Offered by Better World Books (United States) Price: $1.00   2) The Direct Marketer's Workbook Herman Holtz [ISBN: 0471830666] John Wiley & Sons, 1986-10. Hardbound, VERY GOOD." (more information) Offered by D&D Galleries - ABAA (United States) Price: $1.50   3) Direct Marketer's Workbook Holtz, Herman [ISBN: 0471830666] New York: John Wiley, 1986. VERY GOOD hardcover, binding tight, boards clean, two bottom corners lightly bumped. VERY GOOD jacket, shiny, light creas bottom back corner, otherwise FINE. Interior pages are clean other than yellow highlighting in first chapter. Direct marketing, mail order, home busines, computer on-line sales. BE602062. Hard Cover. Very Good/Very Good. 8vo - over 7¾" - 9¾". (more information) Offered by BookCollector.net (United States) Price: $1.79   4) The Direct Marketer's Workbook Herman Holtz [ISBN: 0471830666] John Wiley & Sons. Used - Very Good. Dust Jacket Condition: VERY GOOD (more information) Offered by Wonder Book (United States) Price: $2.99   5) The Direct Marketer's Workbook Holtz, Herman R [ISBN: 0471830666] New York, NY, U.S.A.: John Wiley & Sons, Incorporated, 1986. Jacket and boards have only light wear. Pages are clean and tight.. Hard Cover. Very Good/Very Good. 8vo - over 7¾" - 9¾" tall. (more information) Offered by Top Notch books (United States) Price: $7.00

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