Publishize: How to Quickly and Affordably Self-Publish a Book That Promotes Your Expertise Paperback - 2008

From the publisher

If you are business owner, coach, author, or speaker, writing a book is the best way to demonstrate your expertise. Getting a traditional book-publishing contract is difficult and time-consuming, so many people opt to self-publish. If youre new to publishing, the process can seem complex. Publishize details a cost-effective method to quickly self-publish a book. In Publishize, you will find information on all the ins and outs of print-on-demand printing (without the subsidy press stigma) and get an overview of the latest online book marketing methods. The information in Publishize will help you find the time to write a book and run your business at the same time; deal with the often misleading and confusing terms surrounding print-on-demand printing and "self-publishing" companies; devise a mouthwatering book title that "hooks" exactly the right readers; and understand layout and design issues, so you end up with a professional book. Publishize also includes online marketing information, such as the six key elements of a book Web site and an overview of the latest methods for marketing books on the Web. Publishize explains everything from social media marketing to podcasting and video book trailers. Unlike most publishing books, Publishize focuses on the publishing industry from the business owner's perspective. With a focus on earning more profits and smart outsourcing, this book is a hands-on guidebook for entrepreneurs who want to add a new revenue stream to their business.