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Lateral Thinking: Creativity Step by Step
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Lateral Thinking: Creativity Step by Step Paperback - 1973

by Edward de Bono


From the publisher

"This could be a very useful book for teachers and non-teachers alike. Dr. DeBono does not claim to be able to turn us all into Miltons, Davincis, and Einsteins...but his techniques provide an alternative to just sitting around waiting for the Muse to appear. The Muse never appears to most of us--hence the value of this book."-- David Cohen, Times Educational Supplement

The first practical explanation of how creativity works, this results-oriented bestseller trains listeners to move beyond a "vertical" mode of thought to tap the potential of lateral thinking

"The underlying argument of the book is that there are two kinds of thinking--vertical and lateral. Most of us are educated to think vertically, to go from one logical step to the next, moving all the time towards the one correct solution of our problem. We are not usually educated to be creative, to generate idea after idea....

"Dr. DeBono argues that the function of vertical, logical thinking is to argue what is wrong. It is a very useful way of thinking, but it is not the only useful way. To claim it is, is the sort of intellectual arrogance that makes creative thinking unlikely....

First line

The need for lateral thinking arises from the way the mind works

From the rear cover

The first practical explanation of how creativity works, this results-oriented bestseller trains listeners to move beyond a "vertical" mode of thought to tap the potential of lateral thinking.

Details

  • Title Lateral Thinking: Creativity Step by Step
  • Author Edward de Bono
  • Binding Paperback
  • Edition Reissue
  • Pages 300
  • Volumes 1
  • Language ENG
  • Publisher Harper Perennial, New York, NY, U.S.A.
  • Date October 29, 1973
  • Illustrated Yes
  • Features Illustrated, Table of Contents
  • ISBN 9780060903251 / 0060903252
  • Weight 0.53 lbs (0.24 kg)
  • Dimensions 8.02 x 5.37 x 0.75 in (20.37 x 13.64 x 1.91 cm)
  • Themes
    • Topical: New Age
  • Library of Congress subjects Creative thinking, Lateral thinking
  • Library of Congress Catalog Number 89046085
  • Dewey Decimal Code 153.35
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