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Electronic Commerce: A Managerial Perspective 2006
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Electronic Commerce: A Managerial Perspective 2006 Hardcover - 2005 - 4th Edition

by Efraim Turban; Dennis Viehland; Jae Kyu Lee


From the publisher

For undergraduate and graduate courses in Electronic Commerce and Business Issues. The purpose of this No. 1 selling E-Commerce text is to describe the essentials of electronic commerce - how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation and interdisciplinary approach, this book is for beginners as well as graduate students in e-commerce. It is clear, simple, well-organized, and provides all the basic definitions as well as logical support. It uses extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, making the concepts presented come alive for students.

Details

  • Title Electronic Commerce: A Managerial Perspective 2006
  • Author Efraim Turban; Dennis Viehland; Jae Kyu Lee
  • Binding Hardcover
  • Edition number 4th
  • Edition 4
  • Pages 792
  • Volumes 1
  • Language ENG
  • Publisher Prentice Hall, United States
  • Date August 9, 2005
  • ISBN 9780131854611 / 0131854615
  • Weight 4.14 lbs (1.88 kg)
  • Dimensions 11.1 x 8.52 x 1.5 in (28.19 x 21.64 x 3.81 cm)
  • Library of Congress Catalog Number 2005048692
  • Dewey Decimal Code 658.872
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Electronic Commerce : A Managerial Perspective 2006
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Electronic Commerce : A Managerial Perspective 2006

by King, Dave, Lee, Jae Kyu, Viehland, Dennis, Turban, Efraim

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Electronic Commerce : A Managerial Perspective 2006

Electronic Commerce : A Managerial Perspective 2006

by Dave King; Dennis Viehland; Jae Kyu Lee; Efraim Turban

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Electronic Commerce : A Managerial Perspective 2006
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Electronic Commerce : A Managerial Perspective 2006

by King, Dave, Lee, Jae Kyu, Viehland, Dennis, Turban, Efraim

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ISBN 13
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ISBN 10
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Electronic Commerce: A Managerial Perspective 2006 (4th Edition) (Pie)
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Electronic Commerce: A Managerial Perspective 2006 (4th Edition) (Pie)

by Efraim Turban; Dave King; Jae Kyu Lee; Dennis Viehland

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