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The Consumer Trap: Big Business Marketing in American Life
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The Consumer Trap: Big Business Marketing in American Life Paperback - 2004

by Michael Dawson


From the publisher

The Consumer Trap blows the lid off the trillion-dollar-a-year business marketing industry, explaining how it continues to soak up economic and environmental resources and dominate the personal lives of citizens. Flouting conventional mainstream and radical thinking about consumer culture, Michael Dawson reveals how corporate marketing embodies and extends into personal life the scientific management principles famously enunciated by Frederick Winslow Taylor, whose earliest disciples predicted the big business marketing revolution.

After revealing why corporate capitalism fuels an ever-increasing marketing race, Dawson provides a step-by-step account of how this behemoth works and expands. Using firsthand evidence, he explains in detail how big business marketing campaigns penetrate and profoundly affect the lives of ordinary Americans.

Dawson argues that if people are to escape the costly consumer trap set by the overclass, they will need to renew class struggle from below, inventing new institutions for democratically governing and implementing major economic decisions. A blueprint for reinventing the study and debate of the sociocultural effects of corporate marketing practices, The Consumer Trap makes big business marketing a target of direct historical and sociological scrutiny.

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Details

  • Title The Consumer Trap: Big Business Marketing in American Life
  • Author Michael Dawson
  • Binding Paperback
  • Pages 216
  • Volumes 1
  • Language ENG
  • Publisher University of Illinois Press, Chicago, Illinois, U.S.A.
  • Date December 15, 2004
  • Illustrated Yes
  • ISBN 9780252072642 / 0252072642
  • Weight 0.72 lbs (0.33 kg)
  • Dimensions 9.1 x 5.96 x 0.59 in (23.11 x 15.14 x 1.50 cm)
  • Dewey Decimal Code 380.109

About the author

Michael Dawson is an adjunct lecturer in the department of sociology at Portland State University
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The Consumer Trap: Big Business Marketing in American Life (History of Communication)
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The Consumer Trap: Big Business Marketing in American Life (History of Communication)

by Dawson, Michael

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The Consumer Trap: Big Business Marketing in American Life (History of Communication)
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The Consumer Trap: Big Business Marketing in American Life (History of Communication)

by Michael Dawson

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by Michael Dawson

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The Consumer Trap : Big Business Marketing in American Life

The Consumer Trap : Big Business Marketing in American Life

by Michael Dawson

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The Consumer Trap: BIG BUSINESS MARKETING IN AMERICAN LIFE

The Consumer Trap: BIG BUSINESS MARKETING IN AMERICAN LIFE

by Michael Dawson

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Paperback / softback. New. The Consumer Trap blows the lid off the trillion-dollar-a-year business marketing industry, explaining how it continues to soak up economic and environmental resources and dominate the personal lives of citizens. Flouting conventional mainstream and radical thinking about consumer culture, Michael Dawson reveals how corporate marketing embodies and extends into personal life the scientific management principles famously enunciated by Frederick Winslow Taylor, whose earliest disciples predicted the big business marketing revolution. After revealing why corporate capitalism fuels an ever-increasing marketing race, Dawson provides a step-by-step account of how this behemoth works and expands. Using firsthand evidence, he explains in detail how big business marketing campaigns penetrate and profoundly affect the lives of ordinary Americans. Dawson argues that if people are to escape the costly consumer trap set by the overclass, they will need to renew class struggle from… Read More
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The Consumer Trap  BIG BUSINESS MARKETING IN AMERICAN LIFE
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The Consumer Trap BIG BUSINESS MARKETING IN AMERICAN LIFE

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9780252072642
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The Consumer Trap: Big Business Marketing in American Life (History of Communication)
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The Consumer Trap: Big Business Marketing in American Life (History of Communication)

by Michael Dawson

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ISBN 13
9780252072642
ISBN 10
0252072642
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The Consumer Trap: Big Business Marketing in American Life (History of Communication)
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The Consumer Trap: Big Business Marketing in American Life (History of Communication)

by Dawson, Michael

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ISBN 13
9780252072642
ISBN 10
0252072642
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