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Mudslingers: The Top 25 Negative Political Campaigns of All Time Countdown from
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Mudslingers: The Top 25 Negative Political Campaigns of All Time Countdown from No. 25 to No. 1 Hardcover - 2005

by Kerwin C. Swint


From the publisher

Americans have a love-hate relationship with negative campaigning, claiming to despise it and ranting about how it turns off the electorate, while at the same time paying an increasing amount of attention to negative ads and tactics during ever-lengthening campaign seasons. Swint gathers the most compelling of these campaigns from the two Golden Ages of negative campaigning--1864 to 1892 and 1988 to the present--in addition to some that fall outside those demarcations, and ranks them in descending order, from No. 25 to No. 1. Mudslingers covers presidential, senatorial, gubernatorial, and mayoral races and chronicles the dirtiest, most low-down campaign tactics of all time. The list includes the presidential campaign of 1800, when the disputed outcome of the race between Thomas Jefferson and John Adams had to be decided by the House of Representatives, and the election of 2004, in which George W. Bush beat John Kerry after one of the nastiest showdowns on record. The first round of negative campaigning in American history was driven by post-Civil War politics, the end of Reconstruction, an increasingly corrupt federal government, and a rabid partisan press. The current Golden Age of mudslinging and dirty politics is driven by huge increases in campaign spending, television advertising, decreased civility in public life, and a muckraking mass media. These fascinating stories from the annals of negative campaigning will entertain as well as educate, reminding us, the next time we are tempted to decry the current climate, that it was (almost) ever thus.

First line

Yes, the 2004 presidential election between George W. Bush and John Kerry was negative.

Details

  • Title Mudslingers: The Top 25 Negative Political Campaigns of All Time Countdown from No. 25 to No. 1
  • Author Kerwin C. Swint
  • Binding Hardcover
  • Edition First Edition
  • Pages 276
  • Volumes 1
  • Language ENG
  • Publisher Bloomsbury Publishing PLC, Westport, Connecticut, U.S.A
  • Date 2005-12-30
  • Illustrated Yes
  • ISBN 9780275985103 / 0275985105
  • Weight 1.24 lbs (0.56 kg)
  • Dimensions 9.56 x 6.42 x 1.01 in (24.28 x 16.31 x 2.57 cm)
  • Library of Congress subjects Negativism, Political campaigns - United States - History
  • Library of Congress Catalog Number 2005020948
  • Dewey Decimal Code 324.709

Media reviews

Citations

  • Choice, 07/01/2006, Page 2078

About the author

Kerwin C. Swint is Associate Professor of Political Science at Kennesaw State University, a former campaign consultant, and a political commentator for local and national media. He is the author of Political Consultants and Negative Campaigning: The Secrets of the Pros (1998).
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