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Digital Assassination: Protecting Your Reputation, Brand, or Business Against
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Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks Hardcover - 2011

by Richard Torrenzano; Mark Davis


From the publisher

"Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back. "
""""From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media.

Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark Davis share their secrets on dealing with problems at the top of today's news.

Torrenzano and Davis also take a step back to look at how the past might inform our future thinking about character assassination, from the slander wars between Thomas Jefferson and Alexander Hamilton, to predictions on what the end of privacy will mean for civilization.

Details

  • Title Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks
  • Author Richard Torrenzano; Mark Davis
  • Binding Hardcover
  • Edition Latest Ed.
  • Pages 289
  • Volumes 1
  • Language ENG
  • Publisher St. Martin's Press
  • Date 2011-10
  • ISBN 9780312617912 / 0312617917
  • Weight 1.15 lbs (0.52 kg)
  • Dimensions 9.1 x 6.7 x 1.1 in (23.11 x 17.02 x 2.79 cm)
  • Library of Congress subjects Public opinion, Internet - Security measures
  • Library of Congress Catalog Number 2011025849
  • Dewey Decimal Code 005

About the author

RICHARD TORRENZANO is chief executive of The Torrenzano Group, a New York strategic communications and high-stakes issues management firm that helps organizations "take control of how they are perceived." For almost a decade he was a member of the New York Stock Exchange's Management and Executive committees. He has managed some of the most visible global corporate crises in our lifetime.

MARK DAVIS is a former White House speechwriter and a senior director of the Washington-based White House Writers Group, where he has consulted with the Defense Advanced Research Projects Agency (DARPA), as well as with some of the nation's leading telecommunications, information technology and defense-aerospace companies. He is a frequent lecturer, writer and blogger on politics, technology, and the future.
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Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks

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Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks

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