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Inclusive Branding: The Why and How of a Holistic Approach to Brands
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Inclusive Branding: The Why and How of a Holistic Approach to Brands Hardcover - 2003

by Klaus Schmidt; Chris Ludlow; Mike Noon


From the publisher

This text focuses on conceptualizing brand identity as an integral part of the whole vision, value and corporate identity of the company or organization reflected in the organizational structure, strategy and culture. It explains this holistic or inclusive approach to brand identity and provides practical tools to implement it. It also includes case studies developed by leading brand managers.

Details

  • Title Inclusive Branding: The Why and How of a Holistic Approach to Brands
  • Author Klaus Schmidt; Chris Ludlow; Mike Noon
  • Binding Hardcover
  • Pages 210
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan
  • Date February 8, 2003
  • Illustrated Yes
  • ISBN 9780333980798 / 0333980794
  • Weight 1.05 lbs (0.48 kg)
  • Dimensions 9.66 x 6.24 x 0.69 in (24.54 x 15.85 x 1.75 cm)
  • Library of Congress subjects Branding (Marketing), Trademarks
  • Library of Congress Catalog Number 2002042495
  • Dewey Decimal Code 658.827

About the author

Klaus Schmidt is co-founder and now CEO of Henrion Ludlow Schmidt, leading European brand creation and management consultants based in London and Hamburg.
Chris Ludlow is a co-founder of Henrion Ludlow Schmidt, is now a consultant to the company and is a frequent contributor and broadcaster on branding subjects.
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Inclusive Branding: The Why and How of a Holistic Approach to Brands

Inclusive Branding: The Why and How of a Holistic Approach to Brands

by Ludlow, Chris

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Inclusive Branding: The Why and How of a Holistic Approach to Brands
Stock Photo: Cover May Be Different

Inclusive Branding: The Why and How of a Holistic Approach to Brands

by Schmidt, Klaus, Ludlow, Chris

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ISBN 10 / ISBN 13
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INCLUSIVE BRANDING: THE WHY AND HOW OF A HOLISTIC APPROACH TO BRANDS
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INCLUSIVE BRANDING: THE WHY AND HOW OF A HOLISTIC APPROACH TO BRANDS

by KLAUS SCHMIDT,CHRIS LUDLOW

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ISBN 10 / ISBN 13
9780333980798 / 0333980794
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