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Behavioural Finance for Private Banking
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Behavioural Finance for Private Banking Hardcover - 2009 - 1st Edition

by Thorsten Hens; Kremena Bachmann

From the publisher

A complete framework for applications of behavioral finance in private banking, Behavioural Finance for Private Banking considers client needs specific to private banking like personal circumstances, objectives, and attitude to risk. This book includes the theoretical foundations of investment decision-making, an introduction to behavioral biases, an explanation of cultural differences in global business, a guide to asset allocation over the life cycle of the investment, and several case studies to illustrate how can be applied. A must-read for anyone in private banking, this book demonstrates how to satisfy client needs.

Details

  • Title Behavioural Finance for Private Banking
  • Author Thorsten Hens; Kremena Bachmann
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 245
  • Volumes 1
  • Language ENG
  • Publisher Wiley
  • Date 2009-03
  • Illustrated Yes
  • ISBN 9780470779996 / 0470779993
  • Weight 1.35 lbs (0.61 kg)
  • Dimensions 9.6 x 6.7 x 0.9 in (24.38 x 17.02 x 2.29 cm)
  • Library of Congress subjects Private banks, Wealth - Management
  • Library of Congress Catalog Number 2008038617
  • Dewey Decimal Code 332.123

About the author

Thorsten Hens, born in Germany 1961, is SFI Professor ofFinancial Economics at the University of Zurich's Swiss BankingInstitute, a Fellow of CEPR and Adjunct Professor of Finance at theNorwegian Business School in Bergen. He studied at Bonn and Parisand held professorships in Stanford, Bielefeld and Zurich. Since2007 he is the Director of the Swiss Banking Institute and since2003 the scientific coordinator of NCCR-Finrisk. His research areasare -- among others -- behavioural and evolutionary finance.Thorsten Hens is ranked among the top 10 economics professors inthe German spoken area (Germany, Switzerland and Austria). Inresearching how investors make their decisions, Professor Hensdraws on work in psychology and applies insights from biology inorder to understand the dynamics of financial markets. Hisconsulting experience includes application of behavioural financefor private banking and evolutionary finance for asset management.

Kremena Bachmann, born in Bulgaria in 1976, currentlyholds a postdoctoral position at the University of Zurich's SwissBanking Institute. She received an MS in Finance from theUniversity of St. Gallen (HSG) and a PhD in Finance from theUniversity of Zurich, where she held a research position at theInstitute for Empirical Research in Economics. Her researchinterests are behavioural finance and investment management. Mrs.Bachmann worked on different projects for Credit Suisse AssetManagement and Bank Wegelin. Her teaching experience includeslectures on behavioural finance and wealth management at theUniversity of Zurich and the Swiss Training Centre for InvestmentProfessionals (AZEK).

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