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Electronic Commerce: Strategies and Models for Business-To-Business Trading
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Electronic Commerce: Strategies and Models for Business-To-Business Trading Hardcover - 2000 - 1st Edition

by Paul Timmers


From the publisher

This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.

First line

This book focuses on business strategies and models in business-to-business Internet electronic commerce.

Details

  • Title Electronic Commerce: Strategies and Models for Business-To-Business Trading
  • Author Paul Timmers
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 288
  • Volumes 1
  • Language ENG
  • Publisher Wiley, GB
  • Date January 11, 2000
  • Illustrated Yes
  • ISBN 9780471720294 / 0471720291
  • Weight 1.32 lbs (0.60 kg)
  • Dimensions 6 x 9 x 0.81 in (15.24 x 22.86 x 2.06 cm)
  • Library of Congress subjects Electronic commerce, Industrial marketing
  • Library of Congress Catalog Number 99-37219
  • Dewey Decimal Code 658.800

About the author

Paul H. Timmers is at the European Commission Information Society Directorate-General, Head of Sector for electronic commerce in the European Union's research and technology development and business pilot programme. He has also been Secretary to the G8 Global Marketplace for SMEs, a global collaboration to promote electronic commerce for small and medium-sized enterprises. Before joining the European Commission, Paul Timmers was manager of a software development and product management department in a large multinational computer and telecommunications firm. Dr Timmers holds a PhD in theoretical physics from the University of Nijmegen in the Netherlands and an MBA from Warwick Business School in the United Kingdom.
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Electronic Commerce: Strategies and Models for Business-to-Business Trading

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