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Encyclopedia of Major Marketing Campaigns
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Encyclopedia of Major Marketing Campaigns Hardcover - 1999

by Thomas Riggs


From the publisher

This reference looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising.

Details

  • Title Encyclopedia of Major Marketing Campaigns
  • Author Thomas Riggs
  • Binding Hardcover
  • Edition annotated editio
  • Publisher Thomson Gale
  • Date December 1999
  • ISBN 9780787630423