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Contemporary Consumption Rituals: A Research Anthology
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Contemporary Consumption Rituals: A Research Anthology Hardcover - 2003

by Cele C. Otnes (Editor); Tina M. Lowrey (Editor)


From the publisher

Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals.

In this volume, the first in the Marketing and Consumer Psychology series:

  • a religious studies scholar talks about the media representation of ritual;
  • communication scholars discuss the transformational aspects of rituals surrounding alcohol consumption;
  • a marketing scholar demonstrates the relevance of organizational behavior theory to understanding gift-giving rituals in the workplace; and
  • a historian describes how the marketing of Kwanzaa was so integral to its successful adoption.

First line

This quote reflects the questions that heavy drinkers ask themselves during moments of introspection, as well as the glib denial of the problem and its consequences.

Details

  • Title Contemporary Consumption Rituals: A Research Anthology
  • Author Cele C. Otnes (Editor); Tina M. Lowrey (Editor)
  • Binding Hardcover
  • Pages 360
  • Volumes 1
  • Language ENG
  • Publisher Psychology Press
  • Date 2003-10-01
  • ISBN 9780805842043 / 0805842047
  • Weight 1.43 lbs (0.65 kg)
  • Dimensions 9 x 6 x 0.81 in (22.86 x 15.24 x 2.06 cm)
  • Reading level 1310
  • Library of Congress Catalog Number 2003040770
  • Dewey Decimal Code 390
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Contemporary Consumption Rituals: A Research Anthology
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Contemporary Consumption Rituals: A Research Anthology

by Cele C. Otnes

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Contemporary Consumption Rituals: A Research Anthology
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Contemporary Consumption Rituals: A Research Anthology

by Otnes, Cele (Editor)/ Lowrey, Tina M. (Editor)

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Contemporary Consumption Rituals: A Research Anthology (Marketing and Consumer Psychology Series)
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Contemporary Consumption Rituals: A Research Anthology (Marketing and Consumer Psychology Series)

by Otnes, Cele C. and Lowrey, Tina M

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Contemporary Consumption Rituals: A Research Anthology (Marketing and Consumer Psychology Series)
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Contemporary Consumption Rituals: A Research Anthology (Marketing and Consumer Psychology Series)

by Otnes, Cele C. [Editor]; Lowrey, Tina M. [Editor];

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