Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier Hardcover - 2010

From the publisher

The Internet is like the Old West--a frontier rich with opportunity and hope, but also a rough-and-tumble land of questionable characters, dubious legal jurisdictions, and hidden dangers. And just like the Old West, if you want to stake out your territory, you have to get there first and fend for yourself. On the web, that means defending your good name and reputation before the attacks start. Because, despite the excellent product or service you provide, all it takes is one unhappy customer, jealous acquaintance, or unsavory competitor to start the rumors flying. Before you know it, search engines are regenerating that negative publicity every time someone researches you or your business. Wild West 2.0 offers simple yet extraordinarily powerful ways to: Proactively protect your online reputation - Determine the extent of reputation damage and identify its original source - Offset even the most savage attacks--and get the truth out there - Control how search engines rank and display results about your business and your name - Create positive Internet content and buzz that become "word-of-mouse" marketing In the age of Wild West 2.0, everyone has an online reputation. Who do you want to create yours?

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