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This Business of Music Marketing & Promotion
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This Business of Music Marketing & Promotion Hardcover - 2003

by Tad Lathrop


From the publisher

The maxim in the music industry has always been "You can't make it on talent alone," and with This Business of Music Marketing & Promotion, you don't have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply--create a marketing plan, know your copyrights, be familiar with the laws of commerce--but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, reorganized, and updated edition features an all-new chapter ("Twenty-Five Profile-Building Ideas to Use Right Now"), which will help readers get a running start in the recording business. They'll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources.

First line

Most of us first get involved in music for emotional reasons.

Details

  • Title This Business of Music Marketing & Promotion
  • Author Tad Lathrop
  • Binding Hardcover
  • Edition 1st
  • Pages 320
  • Volumes 1
  • Language ENG
  • Publisher Billboard Books, New York, New York, U.S.A.
  • Date October 1, 2003
  • Illustrated Yes
  • ISBN 9780823077298 / 0823077292
  • Weight 1.51 lbs (0.68 kg)
  • Dimensions 10.75 x 6.36 x 0.97 in (27.31 x 16.15 x 2.46 cm)
  • Library of Congress subjects Popular music - Writing and publishing, Music trade - Vocational guidance
  • Library of Congress Catalog Number 2003106298
  • Dewey Decimal Code 780.688

About the author

Tad Lathrop has written and edited music and marketing materials for a host of companies and publishers, including SonicNet and Launch. He lives in Oakland, CA.
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This Business of Music Marketing & Promotion

This Business of Music Marketing & Promotion

by Lathrop, Tad

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This Business of Music Marketing and Promotion : A Practical Guide to Creating a Completely...
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This Business of Music Marketing and Promotion : A Practical Guide to Creating a Completely Intergrated Marketing and E-Marketing Campaign

by Lathrop, Tad

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This Business of Music Marketing and Promotion : A Practical Guide to Creating a Completely...
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This Business of Music Marketing and Promotion : A Practical Guide to Creating a Completely Intergrated Marketing and E-Marketing Campaign

by Lathrop, Tad

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ISBN 10 / ISBN 13
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This Business of Music Marketing and Promotion : A Practical Guide to Creating a Completely...
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This Business of Music Marketing and Promotion : A Practical Guide to Creating a Completely Intergrated Marketing and E-Marketing Campaign

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This Business of Music Marketing and Promotion, Revised and Updated Edition
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This Business of Music Marketing and Promotion, Revised and Updated Edition
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This Business of Music Marketing and Promotion, Revised and Updated Edition

by Tad Lathrop

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