Value Migration: How to Think Several Moves Ahead of the Competition Hardcover - 1995
by Adrian J. Slywotsky
This book identifies for the first time a dramatic shift in the business landscape in which new, aggressive companies have taken on the giants--not with new products or innovative technology, but with superior business designs.
From the rear cover
Value Migration identifies for the first time a dramatic shift in the business landscape: new, aggressive, and successful companies have taken on the giants - and are winning. Companies like Microsoft, Nucor, Starbucks, and Southwest Air have captured growth in revenue, profits, and market value from previously dominant competitors like IBM, U.S. Steel, General Foods, and United Airlines. How have they done it? Not with new products or innovative technology, but with superior business designs. These upstarts, and some nimble incumbents like Merck, have each created a business design - how they select customers, differentiate their offerings, configure their resources, go to market, and capture value - based on a strategic understanding of their customers' highest priorities. Slywotzky charts the path of Value Migration from obsolete to new business designs and identifies seven patterns of Value Migration that every manager should know. He demonstrates the step-by-step process by which you can evaluate your own company's situation. He reveals the specific strategic tools you can use in any company in any industry to anticipate customer changes and then design a business that will capitalize on the inevitable migration of value.
Details
- Title Value Migration: How to Think Several Moves Ahead of the Competition
- Author Adrian J. Slywotsky
- Binding Hardcover
- Edition 1st edition
- Pages 327
- Volumes 1
- Language ENG
- Publisher Harvard Business Review Press, Boston, Massachusetts, U.S.A.
- Date 1995-11
- ISBN 9780875846323 / 0875846327
- Weight 1.43 lbs (0.65 kg)
- Dimensions 9.53 x 6.28 x 1.13 in (24.21 x 15.95 x 2.87 cm)
- Library of Congress subjects Corporations - Valuation
- Library of Congress Catalog Number 95-20178
- Dewey Decimal Code 658.401
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Value Migration: How to Think Several Moves Ahead of the Competition (Management of Innovation and Change)
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