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The Business of Children's Entertainment
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The Business of Children's Entertainment Paperback - 2002

by Pecora, Norma Odom.


From the publisher

For over 20 years, the development of children's television programming has been subsidized by toy manufacturers. The result has been an increased commercialization of children's popular culture--the creation of a "material world" of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing on historical background and case studies, this book presents a unique look at the development of children as targets of the media and commercial industries, and examines the economic and social forces that have defined the evolution of children's entertainment.

First line

In recent years, charges have been leveled at the children's entertainment industry claiming that cartoon characters are nothing more than hucksters for a variety of merchandise to be sold to children.

Details

  • Title The Business of Children's Entertainment
  • Author Pecora, Norma Odom.
  • Binding Paperback
  • Pages 190
  • Language ENG
  • Publisher The Guilford Press
  • Date March 6, 2002
  • ISBN 9781572307742

About the author

Norma Odom Pecora, PhD, teaches in the School of Telecommunications at Ohio University. Her areas of interest include issues of gender and childhood; topics that inform the courses she teaches and her research work. She is currently working on the contribution of popular culture to the construction of identity in young girls.
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The Business of Children's Entertainment
Stock Photo: Cover May Be Different

The Business of Children's Entertainment

by Pecora, Norma Odom

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ISBN 10 / ISBN 13
9781572307742 / 1572307749
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The Business of Children's Entertainment
Stock Photo: Cover May Be Different

The Business of Children's Entertainment

by Pecora, Norma Odom

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Binding
Paperback
ISBN 10 / ISBN 13
9781572307742 / 1572307749
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The Business of Children's Entertainment

The Business of Children's Entertainment

by Norma Odom Pecora

  • Used
  • good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9781572307742 / 1572307749
Quantity Available
1
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$6.88
FREE shipping to USA

Show Details

Description:
Guilford Publications, 2002. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
$6.88
FREE shipping to USA
The Business of Children's Entertainment
Stock Photo: Cover May Be Different

The Business of Children's Entertainment

by Norma Odom Pecora PhD

  • Used
  • good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9781572307742 / 1572307749
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
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The Guilford Press, 2002-03-06. Paperback. Good.
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$8.94
FREE shipping to USA