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INSIDE STEVE'SBRAIN
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INSIDE STEVE'SBRAIN Hardback - 2009

by Kahney, Leander

One of USA Today's Best BusinessBooks of 2008-now updatedwith a new chapter

It's hard to believe that one man revolutionized computersin the 1970s and '80s (with the Apple II and theMac), animated movies in the 1990s (with Pixar), anddigital music in the 2000s (with the iPod and iTunes).No wonder some people worship Steve Jobs like a god.On the other hand, stories of his epic tantrums andgeneral bad behavior are legendary.

Inside Steve's Brain cuts through the cult of personalitythat surrounds Jobs to unearth the secrets tohis unbelievable results. So what's really inside Steve'sbrain? According to Leander Kahney, who has coveredJobs since the early 1990s, it's a fascinating bundle ofcontradictions.

This expanded edition includes a new chapter onJobs's very public health crisis and the debate aboutApple's future.


Summary

One of USA Today's Best Business Books of 2008-now updated with a new chapter

It's hard to believe that one man revolutionized computers in the 1970s and '80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship Steve Jobs like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary.

Inside Steve's Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. So what's really inside Steve's brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it's a fascinating bundle of contradictions.

This expanded edition includes a new chapter on Jobs's very public health crisis and the debate about Apple's future.

From the publisher

One of USA Today's Best Business Books of 2008-now updated with a new chapter
It's hard to believe that one man revolutionized computers in the 1970s and '80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship Steve Jobs like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary. Inside Steve's Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. So what's really inside Steve's brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it's a fascinating bundle of contradictions.
This expanded edition includes a new chapter on Jobs's very public health crisis and the debate about Apple's future.

Details

  • Title INSIDE STEVE'SBRAIN
  • Author Kahney, Leander
  • Binding Hardback
  • Edition Expanded
  • Pages 310
  • Language EN
  • Publisher Portfolio Hardcover, New York, New York, U.S.A.
  • Date 2009-09-03
  • ISBN 9781591842972

Media reviews

"A rich, essential read for [fans] to get inside Jobs' head and discover what makes Apple insanely great."
-USA Today

About the author

Leander Kahneyis the news editor for Wired.com and primary author of the Cult of Mac blog. He is also the author of two acclaimed books, "The Cult of Mac"and"The Cult of iPod.""
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