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Integrated Advertising, Promotion, and Marketing Communications
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Integrated Advertising, Promotion, and Marketing Communications Paperback - 2006

by Kenneth E. Clow; Donald E. Baack


From the publisher

Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free 'Advertising Plan Pro' software.

Details

  • Title Integrated Advertising, Promotion, and Marketing Communications
  • Author Kenneth E. Clow; Donald E. Baack
  • Binding Paperback
  • Edition International Ed
  • Pages 515
  • Volumes 1
  • Language ENG
  • Publisher Prentice Hall, Upper Saddle River, NJ
  • Date 2006-04
  • Illustrated Yes
  • ISBN 9780131866225 / 0131866222
  • Weight 2.42 lbs (1.10 kg)
  • Dimensions 10.84 x 8.6 x 0.77 in (27.53 x 21.84 x 1.96 cm)
  • Library of Congress subjects Advertising, Communication in marketing
  • Library of Congress Catalog Number 2005053527
  • Dewey Decimal Code 659.1
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Integrated Advertising, Promotion, and Marketing Communications: United States Edition

Integrated Advertising, Promotion, and Marketing Communications: United States Edition

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Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)
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Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)

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Integrated Advertising, Promotion, and Marketing Communications

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Integrated Advertising, Promotion, and Marketing Communications
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Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)
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Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)
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Integrated Advertising, Promotion, and Marketing Communications: United States Edition
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Integrated Advertising, Promotion, and Marketing Communications: United States Edition

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Integrated Advertising Promotion And Marketing Communications by Kenneth E Clow
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Integrated Advertising, Promotion, & Marketing Communications, 3rd
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by Clow, Kenneth E.;Baack, Donald

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