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Culture And Consumption II Markets, Meaning, And Brand Management
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Culture And Consumption II Markets, Meaning, And Brand Management Hardcover - 2005

by Grant McCracken


From the publisher

A follow-up to Grant McCracken's groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCracken's previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture. several books, including Culture and Consumption (IUP, 1988), Big Hair, and Transformation.

Details

  • Title Culture And Consumption II Markets, Meaning, And Brand Management
  • Author Grant McCracken
  • Binding Hardcover
  • Publisher Indiana University Press
  • Date July 30, 2005
  • ISBN 9780253345660
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Culture and Consumption II: Markets, Meaning, and Brand Management
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Culture and Consumption II: Markets, Meaning, and Brand Management

by McCracken, Grant David

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Culture and Consumption II: Markets, Meaning, and Brand Management
Stock Photo: Cover May Be Different

Culture and Consumption II: Markets, Meaning, and Brand Management

by McCracken, Grant David

  • Used
  • Hardcover
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Binding
Hardcover
ISBN 10 / ISBN 13
9780253345660 / 0253345669
Quantity Available
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Seller
Fairfax Station, Virginia, United States
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
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$3.99 shipping to USA

Show Details

Description:
Indiana University Press, 2005-05-01. Hardcover. Like New.
Item Price
$49.74
$3.99 shipping to USA