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International Marketing: Strategy and Theory
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International Marketing: Strategy and Theory Hardcover - 2009 - 5th Edition

by Sak Onkvisit; John Shaw


From the publisher

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way. The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand the complexities of marketing on a global scale.

Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than solely an anecdotal or descriptive one.

Details

  • Title International Marketing: Strategy and Theory
  • Author Sak Onkvisit; John Shaw
  • Binding Hardcover
  • Edition number 5th
  • Edition 5
  • Pages 710
  • Volumes 1
  • Language ENG
  • Publisher Routledge, London
  • Date 2009
  • Illustrated Yes
  • ISBN 9780415772617 / 0415772613
  • Weight 3.8 lbs (1.72 kg)
  • Dimensions 9.7 x 7.4 x 1.4 in (24.64 x 18.80 x 3.56 cm)
  • Library of Congress subjects Export marketing, Export marketing - Management
  • Library of Congress Catalog Number 2007048946
  • Dewey Decimal Code 658.84

About the author

Sak Onkvisit is a Professor of Marketing at San Jose University, California, USA. He has authored several books and has published in leading journals. An internationally known scholar, he has taught in several countries and has served as a Fulbright Senior Scholar and a Fulbright Senior Specialist.

John J. Shaw is Professor of Marketing and Director of the MBA Programme at Providence College, USA. His teaching and research interests include marketing management, international marketing, and consumer behaviour. He has co-authored over 80 papers in journals and conferences, as well as three books.

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International Marketing: Analysis and Strategy
Stock Photo: Cover May Be Different

International Marketing: Analysis and Strategy

by Onkvisit, Sak/ Shaw, John J.

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Hardcover
ISBN 10 / ISBN 13
9780415772617 / 0415772613
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Item Price
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Description:
Routledge, 2008. Hardcover. New. 5th edition. 710 pages. 9.75x7.50x1.25 inches.
Item Price
$262.47
$12.56 shipping to USA