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Herd: How to Change Mass Behaviour by Harnessing Our True Nature
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Herd: How to Change Mass Behaviour by Harnessing Our True Nature Open ebook - 2009

by Mark Earls


Details

  • Title Herd: How to Change Mass Behaviour by Harnessing Our True Nature
  • Author Mark Earls
  • Binding Open Ebook
  • Pages 368
  • Volumes 1
  • Language ENG
  • Publisher Wiley
  • Date 2009
  • ISBN 9780470685488 / 0470685484
  • Dewey Decimal Code 658.834

About the author

Mark Earls is one of the leading thinkers about brands, marketing and mass behaviour.

He has held senior positions in some of the largest and most influential communications companies in the world - his last job was as chair of Ogilvy's Global Planning Council, prior to which he was Planning Director at the revolutionary St. Luke's Communications in London.

His written work has regularly won awards from his peers and is considered by many to be amongst the most influential being written about consumer and mass behaviour today. His first book, Welcome to the Creative Age, was widely read and discussed and has been translated into several languages. HERD has received recognition and praise in a number of fields and Mark has travelled extensively to talk about HERD with audiences drawn from both the business and the public sector.

Mark lives in North London but would rather be watching cricket or fishing, ideally somewhere sunny.