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Thinkpad A Different Shade of Blue
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Thinkpad A Different Shade of Blue Hardcover - 1999

by Deborah A. Dell; J. Gerry Purdy


From the publisher

ThinkPad: A Different Shade of Blue tells the exciting inside story behind the creation of one of the most successful brand names in computing. Through interviews with the ThinkPad Team and IBM executives, and access to internal documents and memoranda, the book provides a rare inside view into the workings of an IBM brand team. Here is the inside scoop on the cultural and personality differences that almost killed one of the most significant development efforts in IBM history. More importantly, it offers valuable lessons on what it takes to build a world-class, enduring brand or product.

Details

  • Title Thinkpad A Different Shade of Blue
  • Author Deborah A. Dell; J. Gerry Purdy
  • Binding Hardcover
  • Edition 1st edition
  • Pages 502
  • Publisher Sams, Indianapolis
  • Date September 1999
  • ISBN 9780672317569
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Thinkpad: A Different Shade of Blue
Stock Photo: Cover May Be Different

Thinkpad: A Different Shade of Blue

by Dell, Deborah A.

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ThinkPad : A Different Shade of Blue
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ThinkPad : A Different Shade of Blue

by Purdy, J. Gerry

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ThinkPad: A Different Shade of Blue
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ThinkPad: A Different Shade of Blue

by Purdy, J. Gerry

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ISBN 10 / ISBN 13
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Sams, 1999. Hardcover. Good. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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ThinkPad : A Different Shade of Blue

ThinkPad : A Different Shade of Blue

by J. Gerry Purdy

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  • Hardcover
Condition
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Hardcover
ISBN 10 / ISBN 13
9780672317569 / 0672317567
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ThinkPad : A Different Shade of Blue

ThinkPad : A Different Shade of Blue

by J. Gerry Purdy

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  • Hardcover
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ISBN 10 / ISBN 13
9780672317569 / 0672317567
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Thinkpad: A Different Shade of Blue
Stock Photo: Cover May Be Different

Thinkpad: A Different Shade of Blue

by Dell, Deborah A

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Hardcover
ISBN 10 / ISBN 13
9780672317569 / 0672317567
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Thinkpad: A Different Shade of Blue
Stock Photo: Cover May Be Different

Thinkpad: A Different Shade of Blue

by Dell, Deborah A

  • Used
  • Hardcover
Condition
Used:Good
Edition
First Edition
Binding
Hardcover
ISBN 10 / ISBN 13
9780672317569 / 0672317567
Quantity Available
1
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Brand: Sams, 0000-00-00. First Edition. hardcover. Used:Good.
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$46.95
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