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Mass Communication in India: A Sociological Perspective
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Mass Communication in India: A Sociological Perspective Paperback - 2005

by J. V. Vilanilam


From the publisher

This book traces the progress of mass communications in India and the West from a historical and sociological perspective, from primitive to modern times. Placing his argument in the global context within which mass communication takes place, the author:
- Emphasizes the distinction between communication and mass communication--the former being a two-way exchange and the latter mostly a one-way communication.
- Discusses the relevance of mass communication for the largely illiterate population of India, with particular reference to the type of media content and the inadequacy of conventional schooling.
- Discusses the rapid technological progress in the world in recent decades in the context of digitalization, computerization and media convergence, as well as the global nature of mass communication.
- Highlights that almost half the world s population remains untouched by the communications revolution even at the beginning of the 21st century.
- Examines the potential of EDUSAT, the educational satellite launched recently, as a means to bring education and information to all sectors of the Indian population.

Details

  • Title Mass Communication in India: A Sociological Perspective
  • Author J. V. Vilanilam
  • Binding Paperback
  • Edition First Edition
  • Pages 224
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications Pvt. Ltd, New Delhi, India
  • Date 2005
  • ISBN 9780761933724 / 0761933727
  • Weight 0.56 lbs (0.25 kg)
  • Dimensions 8.5 x 5.5 x 0.52 in (21.59 x 13.97 x 1.32 cm)
  • Library of Congress subjects Mass media - History, Mass media - India - History
  • Library of Congress Catalog Number 2005017388
  • Dewey Decimal Code 302.230