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Digital Play: The Interaction of Technology, Culture, and Marketing
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Digital Play: The Interaction of Technology, Culture, and Marketing Paperback - 2003

by Stephen Kline; Nick Dyer-Witheford; Greig de Peuter


From the publisher

Digital Play offers a critical analysis of interactive media. Inspired by the work of Raymond Williams, the book traces the development of video gaming from its humble origins in hacker circles to its current status as a $20 billion global cultural industry. Stephen Kline, Nick Dyer-Witheford, and Greig de Peuter systematically debunk cyber-guru optimism about globally networked digital communications by analysing the management practices of the corporations that designed and marketed video games to youthful audiences. They reveal that the ascent of this new communications industry has been anything but smooth and inevitable. From Atari to Microsoft, Space Invaders to The Sims, the authors uncover the successive crises that forced game makers, faced with constant instabilities in the global entertainment sector, to become increasingly innovative.

First line

Technology, in short, has come of age, not merely as a technical capability, but as a social phenomenon.

Details

  • Title Digital Play: The Interaction of Technology, Culture, and Marketing
  • Author Stephen Kline; Nick Dyer-Witheford; Greig de Peuter
  • Binding Paperback
  • Edition 2nd Revised edit
  • Pages 376
  • Volumes 1
  • Language ENG
  • Publisher McGill-Queen's University Press, Montreal
  • Date June 2003
  • Illustrated Yes
  • ISBN 9780773525917 / 0773525912
  • Weight 1.24 lbs (0.56 kg)
  • Dimensions 8.92 x 6.38 x 1.07 in (22.66 x 16.21 x 2.72 cm)
  • Dewey Decimal Code 338.477

About the author

Stephen Kline is professor and director of Media Analysis Laboratory, School of Communication, Simon Fraser University. Nick Dyer-Witheford is associate professor in the Faculty of Information and Media Studies, University of Western Ontario. Greig de Peuter is a PhD candidate, School of Communication, Simon Fraser University.
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Digital Play: The Interaction of Technology, Culture, and Marketing

Digital Play: The Interaction of Technology, Culture, and Marketing

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Digital Play : The Interaction of Technology, Culture, and Marketing
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Digital Play : The Interaction of Technology, Culture, and Marketing

by Kline, Stephen, Dyer-Witheford, Nick, de Peuter, Greig

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Digital Play: The Interaction of Technology, Culture, and Marketing
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Digital Play: The Interaction of Technology, Culture, and Marketing

by Kline, S. et al.

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Digital Play: The Interaction of Technology, Culture, and Marketing
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Digital Play: The Interaction of Technology, Culture, and Marketing

by Kline, S. et al

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ISBN 10 / ISBN 13
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Digital Play : The Interaction of Technology, Culture, and Marketing
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Digital Play : The Interaction of Technology, Culture, and Marketing

by Kline, Stephen, Dyer-Witheford, Nick, de Peuter, Greig

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Digital Play: The Interaction of Technology, Culture, and Marketing
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Digital Play: The Interaction of Technology, Culture, and Marketing

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Digital Play: The Interaction of Technology, Culture, and Marketing

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Digital Play: The Interaction of Technology, Culture, and Marketing
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Digital Play: The Interaction of Technology, Culture, and Marketing

by Stephen Kline; Nick Dyer-Witheford; Greig de Peuter

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