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influential fundraiser using the psychology of persuasion to achieve outstanding
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influential fundraiser using the psychology of persuasion to achieve outstanding results Hardcover - 2009 - 1st Edition

by Bernard Ross


From the publisher

How to apply the latest developments in psychology and neurology for better fundraising and influencing skills

Leading fundraising expert Bernard Ross offers an alternative yet effective model for asking and influencing potential donors and peers, using the latest techniques developed in the neural and psychological sciences. He shows individuals how to make a compelling ask to mid- and high-value donors, win board members over to a new campaign strategy, convince reluctant colleagues to commit to their ideas, and confidently handle the objections of a skeptical venture philanthropist.

Bernard Ross and Clare Segal (London, UK) are Directors of the Management Centre, the United Kingdom's largest nonprofit management consultancy and training organization.

Details

  • Title influential fundraiser using the psychology of persuasion to achieve outstanding results
  • Author Bernard Ross
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 320
  • Language ENG
  • Publisher Jossey-Bass, San Francisco, CA
  • Date 2009
  • ISBN 9780787994044
  • Library of Congress Catalog Number 2008039263

About the author

Bernard Ross is co-director of The Management Centre (=mc), an internationally based management consultancy working exclusively with charities and other not-for-profit organizations.

Clare Segal is co-founder and co-director of The Management Centre. She has played a leading role in building =mc to become a leading player in the consultancy and training world.

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The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results

The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results

by Segal, Clare

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The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results
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The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results

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The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results
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The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results

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The Influential Fundraiser : Using the Psychology of Persuasion to Achieve Outstanding Results
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The Influential Fundraiser : Using the Psychology of Persuasion to Achieve Outstanding Results

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The Influential Fundraiser : Using the Psychology of Persuasion to Achieve Outstanding Results
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The Influential Fundraiser : Using the Psychology of Persuasion to Achieve Outstanding Results

by Ross, Bernard, Segal, Clare

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The Influential Fundraiser : Using the Psychology of Persuasion to Achieve Outstanding Results

The Influential Fundraiser : Using the Psychology of Persuasion to Achieve Outstanding Results

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The Influential Fundraiser : Using the Psychology of Persuasion to Achieve Outstanding Results

The Influential Fundraiser : Using the Psychology of Persuasion to Achieve Outstanding Results

by Bernard Ross; Clare Segal

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The Influential Fundraiser : Using the Psychology of Persuasion to Achieve Outstanding Results

The Influential Fundraiser : Using the Psychology of Persuasion to Achieve Outstanding Results

by Bernard Ross; Clare Segal

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The Influential Fundraiser : Using the Psychology of Persuasion to Achieve Outstanding Results

The Influential Fundraiser : Using the Psychology of Persuasion to Achieve Outstanding Results

by Clare Segal; Bernard Ross

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The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results
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The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results

by Bernard Ross; Clare Segal

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  • Hardcover
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ISBN 10 / ISBN 13
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