The Big Idea Paperback - 2001

From the publisher

What does it really take to create an amazing, ultimately market-dominating product? Attorney and business writer Steven Strauss goes behind the scenses to find out. In Eureka!, he profiles dozens of creators who had a hand in launching such innovations as cell phones, Post-it-notes, Volkswagon's new Beetle, Sony's Walkman, Gillette's Mach 3 razor, Velcro, Band-Aids, Xerox machines, Viagra, Tupperware, Prozac, and many more. The stories and histories behind everyday products and household brand names are filled with insights and revelations into the innovation process. Strauss draws out lessons and applies them to benefit would-be innovators in companies large and small. Readers will learn to: Apply the lessons of brand names to their own innovation endeavours. Implement proven strategies to turn great ideas into great products. Overcome obstacles to innovation within organizations. Addressing the variety of different challenges that innovators face, Strauss outlines broad overviews of the thorny issues, as well as the particulars of how different companies resolve or fail to resolve them. These are practical, proven strategies for overcoming bureaucracy, dealing with feasibility p