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Designing Health Messages: Approaches from Communication Theory and Public
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Designing Health Messages: Approaches from Communication Theory and Public Health Practice Paperback - 1995 - 1st Edition

by Edward W. Maibach (Editor); Roxanne L. Parrott (Editor)


From the publisher

How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behavior change. This book will be an essential aid to designing messages for use in health communication campaigns.

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  • Title Designing Health Messages: Approaches from Communication Theory and Public Health Practice
  • Author Edward W. Maibach (Editor); Roxanne L. Parrott (Editor)
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 320
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications, Inc, Thousand Oaks, California, U.S.A
  • Date 1995-02-10
  • Illustrated Yes
  • ISBN 9780803953987 / 0803953984
  • Weight 0.94 lbs (0.43 kg)
  • Dimensions 8.42 x 5.82 x 0.84 in (21.39 x 14.78 x 2.13 cm)
  • Library of Congress subjects Health promotion, Mass media in health education
  • Library of Congress Catalog Number 94040646
  • Dewey Decimal Code 362.101
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Designing Health Messages: Approaches from Communication Theory and Public Health Practice
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Designing Health Messages: Approaches from Communication Theory and Public Health Practice

by Edward W. Maibach [Editor]; Roxanne Louiselle Parrott [Editor];

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Designing Health Messages: Approaches from Communication Theory and Public Health Practice

by Editor-Edward W. Maibach; Editor-Roxanne Louiselle Parrott

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Designing Health Messages: Approaches from Communication Theory and Public Health Practice
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Designing Health Messages: Approaches from Communication Theory and Public Health Practice

by Edward W. Maibach [Editor]; Roxanne Louiselle Parrott [Editor];

  • Used
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  • Paperback
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Paperback
ISBN 13
9780803953987
ISBN 10
0803953984
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