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Strategic Reputation Management: Towards A Company of Good Paperback - 2008 - 1st Edition
by Pekka Aula; Saku Mantere
Details
- Title Strategic Reputation Management: Towards A Company of Good
- Author Pekka Aula; Saku Mantere
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 242
- Volumes 1
- Language ENG
- Publisher Routledge
- Date 2008-04-24
- Illustrated Yes
- ISBN 9780805864267 / 0805864261
- Weight 0.7 lbs (0.32 kg)
- Dimensions 8.8 x 5.9 x 0.6 in (22.35 x 14.99 x 1.52 cm)
- Library of Congress subjects Corporations - Public relations, Strategic planning
- Library of Congress Catalog Number 2007044930
- Dewey Decimal Code 659.2
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Strategic Reputation Management: Towards a Company of Good
by Aula, P. and Mantere, S.
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Routledge, 2008. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780805864267
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Strategic Reputation Management : Towards a Company of Good
by Aula, Pekka, Mantere, Saku
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- 9780805864267 / 0805864261
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Routledge. Used - Good. Ships from the UK. Used book that is in clean, average condition without any missing pages.
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Strategic Reputation Management : Towards a Company of Good
by Aula, Pekka, Mantere, Saku
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- Used - Good
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- 9780805864267 / 0805864261
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Routledge. Used - Good. Used book that is in clean, average condition without any missing pages.
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Strategic Reputation Management: Towards A Company of Good
by Pekka Aula
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Southport, Merseyside, United Kingdom
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Paperback / softback. New. Examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. This book presents a contemporary model of strategic reputation management. It introduces the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways.
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Strategic Reputation Management: Towards A Company of Good
by Pekka Aula
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Southport, Merseyside, United Kingdom
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New. Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways. They illustrate their arguments using real-world examples and studies, from the Finnish Ski Association to Philip Morris International. This book serves as required reading in advanced courses covering public relations practice, advanced topics in PR, corporate communication, management, and marketing. Professionals working in PR, business, management and marketing will also find much of interest in this volume.
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Strategic Reputation Management: Towards A Company of Good
by Aula, Pekka (Author)/ Mantere, Saku (Author)
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Exeter, Devon, United Kingdom
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Routledge, 2008. Paperback. New. 1st edition. 237 pages. 8.75x6.00x0.75 inches.
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Strategic Reputation Management: Towards A Company of Good
by Pekka Aula
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Uxbridge, Greater London, United Kingdom
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New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Strategic Reputation Management: Towards A Company of Good.
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Strategic Reputation Management: Towards A Company of Good (Lea's Communication (Paperback))
by Aula, Pekka; Mantere, Saku
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San Diego, California, United States
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Routledge, 2008-04-26. Paperback. New. New. In shrink wrap. Looks like an interesting title!
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Strategic Reputation Management: Towards A Company of Good (Lea's Communication (Paperback))
by Aula, Pekka; Mantere, Saku
- New
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- Paperback
- ISBN 10 / ISBN 13
- 9780805864267 / 0805864261
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Routledge. Paperback. New. 8x5x0.
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