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Gender Inclusive Game Design Expanding The Market (Advances in Computer Graphics
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Gender Inclusive Game Design Expanding The Market (Advances in Computer Graphics and Game Development Series) Hardcover - 2003 - 1st Edition

by Sheri Graner Ray


From the publisher

From the very beginning of the computer gaming industry, women have been involved - as players, artists, programmers, producers, managers and even CEOs for premier game development houses. Why is it then, that most games are not developed to include women as part of the audience? This text explores the answers to this question and examines the relationship between women and computer games, both the women in the gaming industry and the women who serve as a market or potential market for computer games. Written for game designers, developers and publishers, the book explains the benefits of considering gender differences in game development and marketing. appeal to such a predominantly male audience, and investigates the key differences between male and female entertainment criteria. It also explains how males and females differ in regard to reward systems and learning styles, and how this information can be used to enhance game play.

First line

In the mid - 1990s, when the question of how to make games for a broader market came up, many developers thought the answer would be easy.

Details

  • Title Gender Inclusive Game Design Expanding The Market (Advances in Computer Graphics and Game Development Series)
  • Author Sheri Graner Ray
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 350
  • Language ENG
  • Publisher Charles River Media
  • Date September 2003
  • ISBN 9781584502395
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Gender Inclusive Game Design: Expanding The Market (Charles River Media Game Development)
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Gender Inclusive Game Design: Expanding The Market (Charles River Media Game Development)

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Gender Inclusive Game Design: Expanding the Market
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Gender Inclusive Game Design: Expanding the Market

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Gender Inclusive Game Design: Expanding the Market
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Gender Inclusive Game Design: Expanding the Market

by Ray, S. G.

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Charles River Media, 2003. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9781584502395
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