To the Edge: Entrepreneurial Secrets from Britain's Richest Square Mile Paperback - 2007

From the rear cover

Think of the richest square mile in Britain and your thoughts turn to The City of London or Chelsea. In fact, a small village in Cheshire is home to more millionaires per square mile than anywhere else in Britain. It is a place where one-in-twenty houses sells for more than 1 million, 20% of the residents enjoy a seven-figure income and in an index of 'poshness' Alderfly Edge scored 136 out of a maximum 137.

Meet the residents of Alderley Edge and the Golden Triangle. The entrepreneurial spirit is concentrated in these streets like nowhere else in Britain. Whilst the media image is of a shallow nouveau riche, the real stories of grit, determination, tenacity and enterprise tell it how it really is.

"Malcolm McClean has an incredible knack for uncovering those small insights which can make a big difference. In this inspirational book he gets inside the minds of wealth creators as only he can. these are the people that drive our economy. Their quirky, unusual and sometimes extraordinary way of looking at the world is one which we should embrace". - Lord Mawson OBE, Founder the Water City Group & President of CAN

"This book puts Cheshire where it firmly deserves to be - bang in the centre of the business map. Life in business is often 'On The Edge' and this charts all that's best about the entrepreneurial journey around 'Br5itian's Golden Triangle. A must read for people who want to succeed and bet their business careers into shape." - Dawn Gibbins MBE, Founder & Chairman, Flo9wcrete Group plc

From the jacket flap

Think of the richest square mile in Britain and your thoughts turn to The City of London or Chelsea. In fact, a small village in Cheshire is home to more millionaires per square mile than anywhere else in Britain. It is a place where one-in-twenty houses sells for more than 1 million, 20% of the residents enjoy a seven-figure income and in an index of 'poshness' Alderfly Edge scored 136 out of a maximum 137.

Meet the residents of Alderley Edge and the Golden Triangle. The entrepreneurial spirit is concentrated in these streets like nowhere else in Britain. Whilst the media image is of a shallow nouveau riche, the real stories of grit, determination, tenacity and enterprise tell it how it really is.

"Malcolm McClean has an incredible knack for uncovering those small insights which can make a big difference. In this inspirational book he gets inside the minds of wealth creators as only he can. these are the people that drive our economy. Their quirky, unusual and sometimes extraordinary way of looking at the world is one which we should embrace". - Lord Mawson OBE, Founder the Water City Group & President of CAN

"This book puts Cheshire where it firmly deserves to be - bang in the centre of the business map. Life in business is often 'On The Edge' and this charts all that's best about the entrepreneurial journey around 'Br5itian's Golden Triangle. A must read for people who want to succeed and bet their business careers into shape." - Dawn Gibbins MBE, Founder & Chairman, Flo9wcrete Group plc