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Managing Brand Equity

By Aaker, David A


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Available copies: Managing Brand Equity By Aaker, David A


Managing Brand Equity: Capitalizing on the Value of a Brand Name

Aaker, David A

FREE PR, 1991. Hardcover. New. ooks at the intangible value of company name, brand, symbol, and slogan, and discusses cases in which this brand equity has been used successfully or poorlySKU: MM-00001379; EAN: 9780029001011

Sold by: Media Mall
$54.30

Managing Brand Equity: Capitalizing on the Value of a Brand Name

Aaker, David A

New York: Free Press, 1991. New York: Free Press, 1991. Reprint. SIGNED BY AUTHOR inside front board. 8vo. Hard cover binding, 299 pp. New in new dust jacket, protected with an archival-quality mylar cover.. Signed by Author. Reprint. Hard Cover. New/New. 8vo.

  • Published: 1991
  • Condition: New
  • Edition: Reprint
  • ISBN: 9780029001011
Sold by: Rose's Books, IOBA
$45.00

Managing Brand Equity

Aaker, David A

Free Press, 1991-09-09. Hardcover. New. Buy with confidence. Excellent Customer Service & Return policy.

Sold by: Vir Ventures Inc.
$38.47

Managing Brand Equity

Aaker, David A

Free Press. Hardcover. 0029001013 Special order direct from the distributor . New.

Sold by: Russell Books Ltd
$36.75

Managing Brand Equity : Capitalizing on the Value of a Brand Name

Aaker, David A

New York: The Free Press, 1991 Hard Back. Good/Good. Size F: 8"-9" Tall (203-228mm).

Sold by: Goulds Book Arcade
$36.22

MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME

Aaker, David A

Riverside, NJ: Simon & Schuster, 1991. Hardcover. As New/As New. 8vo - over 7¾ - 9¾Tall.

Sold by: Empire Booksellers
$31.50

Managing Brand Equity

David A. Aaker

Free Press. Hardcover. New. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. Expedite Shipping Available.

Sold by: ExtremelyReliable
$23.27

Managing Brand Equity

Aaker, David A

Free Press. Hardcover. 0029001013 UK BASED SELLER SHIPS DAILY ALL OVERSEAS MAIL SHIPPED VIA AIRMAIL . Very Good.

Sold by: millhousebooks
$20.49

Managing Brand Equity

Aaker, David A

Free Press. Hardcover. 0029001013 *BRAND NEW* Ships Same Day or Next! . New.

Sold by: Nataraj Books, Inc
$19.42

Managing Brand Equity

Aaker, David A

Free Press. Hardcover. 0029001013 *LIKE NEW* Ships Same Day or Next! . Fine.

Sold by: Nataraj Books, Inc
$19.42

Managing Brand Equity : Capitalizing on the Value of a Brand Name

Aaker, David A

New York, New York, U.S.A.: The Free Press, 1991 As New/Very Good, Hardback/Dust Jacket, tight/unbroken as unread . Hard Cover. Very Good/Very Good.

Sold by: The Book House - St. Louis
$18.00

Managing Brand Equity: Capitalizing on the Value of a Brand Name

Aaker, David A

Old Tappan, New Jersey, U.S.A.: Free Press, 1991. Pages are tight, bright & clean. Binding firm and straight. Boards, spine, edges and corners very goood. If needed for reference, research, analysis, lucubrations, application or just enjoyment this is the one, a satisfying copy. 299 pages, notes & indexed. Jacket in a crystal-clear polyester protector sleeve.. Number Line 5678910. Black Boards. Very Good For Age/Very Good Price Sticker. 9 1/2 X 6 1/4.

  • Published: 1991
  • Condition: Very Good For Age
  • Edition: Number Line 5678910
  • ISBN: 9780029001011
Sold by: Charles E. Peck
$16.15

Managing Brand Equity : Capitalizing on the Value of a Brand Name

Aaker, David A

New York, NY, U.S.A.: The Free Press, 1991. "In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value." This book has 299 pages and is illustrated. . Sixth Printing. Cloth. Fine/Fine. 8vo - over 7¾" - 9¾" tall.

  • Published: 1991
  • Condition: Fine
  • Edition: Sixth Printing
  • ISBN: 9780029001011
Sold by: Glued To The Tube Books
$13.75

Managing Brand Equity: Capitalizing on the Value of a Brand Name

Aaker, David A

NYC: Free Press, 1991. Hardcover. Very Good/Very Good. An examination of brand equity and how it contributes value, illustrated with case histories: Ivory Soap, Schlitz beer, Ford Taurus. B&W photographs. 299 pp, indexed. Previous owner label inside front cover; slight edgewear to dust jacket; book appears to be unread.

Sold by: Moneyblows Books & Music
$9.00

Managing Brand Equity

Aaker, David A

Free Press. Hardcover. 0029001013 FIRST EDITION!! COPYRIGHT 1991 NEW WITH DUST COVER HAWAII AND ALASKA CUSTOMERS PLEASE USE PRIORITY SHIPPING ONLY SHIPS 2 BUS DAYS . Fine.

Sold by: Wolverine Book Co
$6.00

Managing Brand Equity

Aaker, David A

Free Press. Hardcover. 0029001013 Good Condition. Has writing/highlighting. Five star seller - Ships Quickly - Buy with confidence! . Good.

Sold by: HawkingBooks
$1.00

Managing Brand Equity

Aaker, David A

Free Press, 1991-09-09. Hardcover. Very Good/Very Good. VG/VG, Mild wear to Dust Jacket. Pages clean with tight binding.

Sold by: R&R Books
$1.00