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Managing Brand Equity

By Aaker, David A





Available copies: Managing Brand Equity By Aaker, David A


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Managing Brand Equity: Capitalizing on the Value of a Brand Name

Aaker, David A.

FREE PR, 1991. Hardcover. New. ooks at the intangible value of company name, brand, symbol, and slogan, and discusses cases in which this brand equity has been used successfully or poorlySKU: MM-00001379; EAN: 9780029001011

$58.70


Managing Brand Equity

Aaker, David A.

Free Press. Hardcover. 0029001013 New Condition *** Right Off the Shelf | Ships within 2 Business Days ~~~ Customer Service Is Our Top Priority! - Thank you for LOOKING :-) . New.

$54.76


Managing Brand Equity

Aaker, David A

Free Press, 1991-09-09. Hardcover. Good. Ships with Tracking Number! May not contain Access Codes or Supplements. Buy with confidence, excellent customer service! d

$51.31


Managing Brand Equity: Capitalizing on the Value of a Brand Name

Aaker, David A

New York: Free Press, 1991. New York: Free Press, 1991. Reprint. SIGNED BY AUTHOR inside front board. 8vo. Hard cover binding, 299 pp. New in new dust jacket, protected with an archival-quality mylar cover.. Signed by Author. Reprint. Hard Cover. New/New. 8vo.

$45.00


Managing Brand Equity

Aaker, David A.

Free Press. Hardcover. 0029001013 Special order direct from the distributor . New.

$39.38


Managing Brand Equity

Aaker, David A

Free Press, 1991-09-09. Hardcover. Used:Good. Ships Fast. Expedite Shipping Available.

$35.42


Managing Brand Equity

Aaker, David A

Free Press, 1991-09-09. Hardcover. Used:Good. Ships Fast. Expedite Shipping Available.

$33.21


Managing Brand Equity

Aaker, David A

New York: Free Press. Hardcover. 0029001013 pp xiii, 299 . Fine. 1991. 1st Edition.

$32.67


MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME

Aaker, David A

Riverside, NJ: Simon & Schuster, 1991. Hardcover. As New/As New. 8vo - over 7¾ - 9¾Tall.

$31.50


Managing Brand Equity

David A. Aaker

Free Press, 1991-09-09. Hardcover. Used:Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. Expedite Shipping Available.

$24.16


Managing Brand Equity : Capitalizing on the Value of a Brand Name

Aaker, David A

New York, New York, U.S.A.: The Free Press, 1991 As New/Very Good, Hardback/Dust Jacket, tight/unbroken as unread . Hard Cover. Very Good/Very Good.

$18.00


MANAGING BRAND EQUITY: Capitalizing on the Value of a Brand Name

Aaker, David A

New York: The Free Press (1991), 299pp, illus., black cloth, owner's stamp to eps, bottom corners lightly bumped, slight edgewear to dj.. Cloth. Very Good/Very Good.

$17.00


Managing Brand Equity

Aaker, David A

Free Press, 1991-09-09. Hardcover. Good.

$13.95


Managing Brand Equity : Capitalizing on the Value of a Brand Name

Aaker, David A

New York, NY, U.S.A.: The Free Press, 1991. "In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value." This book has 299 pages and is illustrated. . Sixth Printing. Cloth. Fine/Fine. 8vo - over 7¾" - 9¾" tall.

$13.75


Managing Brand Equity

Aaker, David A

Free Press, 1991-09-09. Hardcover. New. NEW. NO remainder markings. A brand NEW book perfect inside and out. In a nice dj as well.

$11.06


Managing Brand Equity: Capitalizing on the Value of a Brand Name

Aaker, David A.

NYC: Free Press, 1991 An examination of brand equity and how it contributes value, illustrated with case histories: Ivory Soap, Schlitz beer, Ford Taurus. B&W photographs. 299 pp, indexed. Previous owner label inside front cover; slight edgewear to dust jacket; book appears to be unread.

$8.00


Managing Brand Equity

Aaker, David A.

Free Press. Hardcover. 0029001013 FIRST EDITION!! COPYRIGHT 1991 NEW WITH DUST COVER HAWAII AND ALASKA CUSTOMERS PLEASE USE PRIORITY SHIPPING ONLY SHIPS 2 BUS DAYS . Fine.

$6.00