Aaker, David A
New York, NY, U.S.A.: The Free Press, 1991. "In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value." This book has 299 pages and is illustrated. . Sixth Printing. Cloth. Fine/Fine. 8vo - over 7¾" - 9¾" tall.